REVLON Challenge

REVLON LOVE IS ON 

MILLION DOLLAR CHALLENGE

FOR IMMEDIATE RELEASE – July 30, 2015 (New York, NY) – Revlon announced today the second phase of its new philanthropic platform designed to have a greater impact on women’s health initiatives with the Revlon LOVE IS ON Million Dollar Challenge. The Revlon LOVE IS ON Million Dollar Challenge is inviting charities dedicated to three leading health issues facing women today -- women’s cancers, heart disease, and diabetes -- to participate in an online fundraising challenge. The charity that raises the most donations for their cause over the course of six weeks will win an additional $1 million donation from Revlon. While the challenge will kick-off on September 21, 2015, the application for charity entrants goes live today.

To host this fund-raising challenge, Revlon is partnering with CrowdRise, the leading site for charitable crowdfunding. The Revlon LOVE IS ON Million Dollar Challenge is the biggest challenge award in CrowdRise’s history.

“It is Revlon’s mission to inspire positivity and love. With this challenge, we want to encourage the public to show their love for these critical women’s health initiatives that have a direct impact on women’s lives,” said Lorenzo Delpani, CEO of Revlon. “We hope this challenge will not only ignite the passion that the public has for their favorite causes, but empower a diverse group of non-profits that are making a real difference in women’s lives,” added Delpani.

“We are excited to enter this innovative, new realm of fundraising,” said Victoria Ashley, Head of Global Public Relations for Revlon. “CrowdRise’s reputation for being the leader in this modern philanthropic space made them the perfect choice to help us expand our charitable reach.”

Eligibility
Starting today through October 5, charities dedicated to the selected causes can complete an online application at https://www.crowdrise.com/revlonchallenge for a chance to compete. The participating charities will be announced on a rolling basis.

Lipstick Day & Tips

PUCKER UP, IT'S

NATIONAL LIPSTICK DAY!

It's that special time of year dolls: July 29th is National Lipstick Day, so prep your pout and pucker up, as you select your best shade of lipstick and flaunt those lips! My pillow~pout is mainly seen bare with a coat of lip balm, but I've been rocking lipstick (not my typical lipgloss) more and more lately. 

Before you paint that pout, be sure your lips are exfoliated and hydrated, especially if you're going with a matte shade.. because what’s a great lipstick without the right lip prep? Sara Happ, Founder of Sara Happ Inc., has been mixing up her cult-favorite lip scrubs for 10 years and has since developed a full line of lip products dedicated to perfecting your pout. Loved by celebrities and makeup artists alike, these products will prep your pout for a smooth lipstick application just in time for National Lipstick Day.

STEP 1: rid your lips of unwanted dryness and flakes with Sara Happ’s The Lip Scrub
STEP 2: prep your lips for lipstick with Sara’s ultra-hydrating The Lip Slip Lip Balm
STEP 3: apply your favorite lipstick
STEP 4: top it off with a shine enhancing gloss

STEP 1: The Lip Scrub

Milani Lipsticks

NATIONAL LIPSTICK DAY WITH MILANI

Milani has your matte made in heaven. This matte lipstick not only feels great and creates the runway look, but lasts for hours, keeping you picture perfect all day. Infused with grape seed extract imported from Italy, this smear-proof lip soother delivers mega color that won’t budge, even after a close encounter with a cappuccino cup. This lightweight, creamy formula contains Vitamins A & C to keep lips kissably soft and hydrated. In eight luxe, color-true shades inspired by the runways of Milan, from the oh-so-sweet, pale pink Matte Innocence to the va va voom, fiery-red Matte Passion. 

Matte Iconic – True universal red

Matte Kiss – Vibrant pink red 

Matte Beauty – Warm rose brown 

Matte Love – Deep mauvy plum 

Matte Fearless – Intense Vampy Plum 

Matte Darling – Lavender pink 

Matte Flirty – Deep Raspberry 

Matte Luxe – Vibrant luxe orange 

(I swatched and loved the 8 shades below) 

Matte Blissful – Girly, blush pink 

Matte Orchid – Super flattering, complexion-friendly fuchsia 

Matte Glam – Yummy, grape-Italian-ice purple 

Matte Diva – Happy, poppy hot pink

Matte Confident – Bold. gutsy brick red Color Statement Lipstick

 Matte Innocence – Soft whisper of pink nude

Matte Naked – Ultimate “your lips but better” medium nude 

Matte Passion – Fiery sunset orange-red

Burt's Bees Balms

PUCKER UP BUTTERCUP: 

LOTS OF BURT'S BEES LIP LOVE

Pomegranate is "kiss-bliss!"

It's never a dull day whenever I receive a package from Burt's Bees and these past three years, they never cease to amaze me. This amazing brand has you covered head-to-toe: skin care, baby products (ICYMI, check out my #BabyBees recap here), but most importantly lip balms ($3.30 - $4.00.) I was thrilled with this amazing assortment - I didn't know they had so many to choose from! I get that it takes a lot of lip balm to keep this plump pout ready for puckering, so I'll get to sampling! I simply can't get enough of Burt's Bees natural and Earth-friendly goodies and I'm not a stranger to the brand. They sure know how to take care of us, always making sure we're covered.

Last year's haul - still using a few....

REDKEN Summer Hairstyle

MIU MIU RESORT 2016

REDKEN SUMMER HAIR 

If the heat and humidity has you left wondering what to do with your hair, look no further than the Miu Miu Resort runway show! Redken Global Creative Director Guido created the ultimate unstructured topknot for the show, which also happens to be a perfectly chic style for when it’s too hot to let your hair down. Thanks to REDKEN and the arsenal of products I have received from the brand, this Curl~Gurl with Hair to Share had absolutely no problems "taming the mane!" This simple do looked (and felt) good! 

I even rocked this chic hair do today!

"The inspiration for the Miu Miu Resort show was the 80’s club kids. First, I applied Redken’s Diamond Oil Shatterproof Shine to the hair, concentrating on the ends and the fluffy hairs around the hairline to give the hair an almost sweaty look. Then, I gathered the hair into a ponytail, twisting it into a loose unstructured, arrogant topknot. Pieces were pulled out to fall over the eyes like the girls had been dancing all night in a hot night club."~ Guido

Women's Health + Steven Alan Optical

LIMITED-EDITION STEVEN ALAN + WOMEN'S HEALTH 
AQUA STRIPE AGNES SUNGLASSES

A few weeks ago, Women's Health Magazine invited me to join them at the Steven Alan Chelsea store, for the launch party of the amazing collaboration of these amazing, limited-edition sunglasses. As usual, every event I attend with my pals at Women's Health, is a good one, especially when you include my all-time favorite accessory: sunnies! 

Heads up: #MACSelena

M∙A∙C SELENA TO DEBUT 

THE LATTER PART OF 2016

Quote from MAC Senior Vice President/Group Creative Director James Gager: “Selena’s talent and beauty, inside and out have, have left a colourful, meaningful impact in the world, that has continued to grow over the last two decades. We have heard the passion and enthusiasm from her fans and wholeheartedly agree that her legacy embodies M·A·C’s philosophy. We are so excited to announce a Selena inspired M·A·C collection debuting in the latter part of 2016.”

Quote from Suzette Quintanilla (Selena’s sister): “I am so excited that M·A·C Cosmetics will be releasing a collection in honor of my sister Selena. Helping to create this collection brings me back to all those late night conversations on our tour bus when she spoke of having her own makeup line one day. If Selena were here she would be beyond ecstatic to have this happening. History is being made.”

#MACMAKEUPSTUDIO

M∙A∙C COSMETICS INTRODUCES FIRST EVER 

#MACMAKEUPSTUDIO IN NEW YORK CITY

Discover the M∙A∙C Makeup Studio – the first ever retail location dedicated to the M∙A∙C's trusted makeup services, opening July 15th in New York City.

825 Lexington Avenue at 63rd Street
New York, New York 10065

212.371.2480

Studio Hours:
Monday through Thursday 7:00AM – 8:00PM
Friday 7:00AM – 9:00PM
Saturday 9:00AM – 9:00PM
Sunday 11:00AM – 7:00PM

STAFF - 14 M·A·C Artists 

SPACE - 950 square feet

“Consumers are constantly seeking out the most efficient and reliable services to keep up with their demanding schedules and fast-paced lifestyles, particularly in New York City,” said Karen Buglisi Weiler, Global Brand President, M·A·C Cosmetics. “We noticed an increased need for an application-centric space as makeup appointments are growing rapidly in our existing locations. The M·A·C Makeup Studio is a response to this void in the market place, putting M·A·C’s renowned artistry and makeup authority front and center.” 

The M·A·C Makeup Studio offers clients a personalized one-on-one experience with M·A·C’s makeup artists, removed from the bustle of the brand’s often-busy retail spaces. “The Studio’s space is very intimate and allows for the relationship between artist and consumer to flourish in a way that a classic retail space may not typically allow,” adds Buglisi Weiler. While M·A·C’s full product range is available for sale, merchandising is discreet and minimally visible upon entry, allowing artistry and services take center-stage.

Each station is equipped with an iPad loaded with the Studio’s full menu of services, inspirational looks and the brand’s new booking tool, allowing consumers to schedule their next visit. For those who prefer a more personal experience, two private makeup rooms are available, providing an intimate environment for larger parties to socialize while receiving makeup applications.

Book your appointment: MACMakeupStudio

NEW Dove Summer Skincare

NEW LIMITED EDITION DOVE 

SUMMER CARE BEAUTY BAR & BODY WASH

If there is a brand that knows how to delight my skin and my senses, it's definitely Dove. Not only am I obsessed with their ever-growing collection of beauty bars (not soap, don't call it that) and body washes, I'm always in awe of their jaw-dropping marketing which is always over the top (ICYMI, check out my amazing GovBall day with Dove here.) Also, showering at my place has officially become a daily battle on which Dove body wash to use. 

My current shower situation

Introducing NEW Limited Edition Dove Summer Care – a product collection specifically formulated to address unique summer skin care needs. During the season when your skin is on display, you shouldn’t settle for looking and feeling less than beautiful. Yet, extra time spent in the heat, wind and humidity means that skin can get tired and worn looking. With the new Beauty Bar and Body Wash, featuring a unique combination of gentle exfoliating beads, mild cleansers, moisturizers and a refreshing scent, your skin will be smooth, naturally glowing and ready to be revealed. 

FragranceNet.com Skincare & Scents

MY SIX FRAGRANCENET.COM
SUMMER 2015 SKINCARE & SCENT SELECTION

When my two loves collide (skincare and fragrance) I'm in heaven, especially if it involves Vitamin C (great for the skin) which this haul does. A few weeks ago my good friends at FragranceNet.com sent me an amazing assortment of summer skincare and fragrances that delighted both my skin and senses. The skincare products are all infused with Vitamin C and smell of yummy citrus. I tested all the skincare goodies for an entire month and my skin is not only soft, but glowing. I love FragranceNet.com because they sell beauty finds (skincare, make-up, hair and fragrances) at discounted prices. Let's take a look at my six takers this summer:

#SharkWeek

CELEBRATE SHARK WEEK WITH CLAIRE'S & 

KATY PERRY'S UNIVERSE COLLECTION

I know many who live for #SharkWeek and while it's short-lived, you can still enjoy it long after the week is over. Claire's is so excited to celebrate Shark Week with a preview of a favorite piece from Katy Perry's Universe Collection: the #Leftshark iPhone case. Available exclusively at Claire's starting September 2015, #Leftshark iPhone case was inspired by the choreography at this year's unforgettable Super Bowl halftime show.

Beauty.com & Trina Turk

BEAUTY.COM® DEBUTS TRINA TURK

SUNSET COSMETIC POUCH WITH 

PURCHASE OF $100 OR MORE

Here is one cosmetic pouch I was dying to get my hands on and luckily it arrived on Friday! With summer holidays just around the corner, Beauty.com, a division of drugstore.com, inc. is debuting the exclusive Sunset Cosmetic Pouch from esteemed designer Trina Turk as a complimentary gift with purchase. The product-filled pouch is available beginning today, July 7th, for customers spending more than $100 at the prestige online beauty retailer. Brightly clad with a translucent window on the front, this TSA-friendly bag is perfect for toting beauty essentials in hand. Shoppers can find the case at www.Beauty.com/TrinaTurk. 

“I’m constantly in awe of the vibrant colors and the incredible beauty of nature and wanted to make sure this pouch was just as bright as the collection that inspired it!” says designer Trina Turk. “It’s the perfect size for your essentials and easy to find in your handbag.” The pouch is adorned with the sunburst motif seen throughout Trina’s summer 2015 runway collection. The structured design allows the pouch to stand up straight in a perfect rectangle when the zipper is open - this allows maximum convenience when rooting through for product. 

REDKEN & Suki Waterhouse

REDKEN ANNOUNCES

SUKI WATERHOUSE AS NEW BRAND MUSE

July 2015 (New York, NY) – Redken is excited to announce actress and model Suki Waterhouse as our newest brand muse. Suki joins an elite collective of Redken muses and trend creators, including models Lea T and Soo Joo Park, renowned hairstylist and fashion industry legend Guido, and celebrity hair-colorist Tracey Cunningham.

British-born beauty Suki is a fashion industry favorite, known for her signature blonde hair and fringe.  She is currently the face of Burberry and has several upcoming movie roles. She has appeared on the covers of Vogue UK, Lucky, Tatler, Elle UK, Allure UK, and appeared in Vogue, Love Magazine, Stylist, and Vogue Japan. 

"Suki is known for her chic style and effortless cool,” says Shane Wolf, Global General Manager of Redken 5th Avenue. "She’s striking, multi-talented, and dynamic. She brings a great energy to Redken.”

Suki Waterhouse will make her Redken 5^th Avenue debut in August 2015, appearing in a print and digital campaign for Diamond Oil Glow Dry.

Follow @Redken5thAve and @sukiwaterhouse for more to come.

Keep Calm Lip Balm

PAMPER YOUR POUT WITH 

RIMMEL LONDON: 

KEEP CALM AND LIP BALM

THINK: Intense care and color for your lips

WHAT IT IS: A nourishing balm with a fresh hint of a tint for an alluring just-bitten effect. When lips are lacking luscious care and color, don’t panic - Keep Calm and Lip Balm, the latest lip-loving product from Rimmel London. Available in six shades that are packed with personality, this long-wear balm is enriched with is enriched with moisturizing oils to help heal dry and cracked lips. The unique formula locks in moisture while softening and nurturing lips, increasing lip moisture by 22%*, so your pucker will always be en pointe. Never let your lips let you down. Keep calm and get the London look. *Clinical Study: Percentage change from untreated bare lips.

Available Shades:

Keep Calm and Shop: clear

Keep Calm and Kiss: pink blush

Keep Calm and Rock: berry blush

Keep Calm and Play: rose blush

Keep Calm and Party: violet blush

ALSO, Keep Calm and LOVE (crystal clear)

4th of July Weekend

HAPPY & SAFE 4TH OF JULY WEEKEND

FROM EVCURLGURL!

I enjoyed the Macy's Firework Spectacular from the Brooklyn Bridge Promenade

Wishing all my readers and friends a very safe 4th of July weekend (sorry I didn't post sooner, but as you can see I was out celebrating myself - the cutest walking flag ever!) This holiday weekend wrapped up an intense month of events, meetings and product launches, which I promise are ALL well underway. So  enjoy the rest of this amazing weekend and stay tuned! XoXo~Evelyn

Smiles for Miles!

4th of July Nails: FormulaX

LIMITED-EDITION FORMULA X 

RED, WHITE & BLUE MANI: "GLORY"

With Independence Day just two days away, my patriotic planning is in full swing: outfit, accessories, nails - you name it. Well, what better way to celebrate and nail my "fingertip fashion", than with a limited-edition, star-spangled nail polish available at Sephora? My go-to mani on the 4th, will be FORMULA X Glory.

Available only at Sephora ($12.50), this limited-edition, star confetti top coat delivers effortless, eye-catching nail art in one swipe, so you'll be ready for fireworks in no time!. "Glory" is a confetti-infused top coat with red, white, blue, and silver stars and is formulated without parabens, sulfates or phthalates. I painted my nails with two coats of a white base and added a good swipe of GLORY topcoat (to make it easier, you can pour some of the polish onto foil, to get more of the glitter!)

~Evelyn Lugo