Get The Look: Maybelline NYFW S/S 2015 Day 3

MAYBELLINE NYFW S/S15:

SUNO, CG CHRIS GELINAS, PETER SOM, CUSHNIE ET OCHES & LACOSTE

Swatch Review: MAC Rocky Horror Pick Pics

EV'S #MACROCKYHORROR  

FAB FOUR PICKS

Riff Raff 6 eye shadow palette, "FrankNFurter" lipstick, "Bad Fairy" nail lacquer
and "B Bright" GreasePaint Stick

Baby Skincare: Noodle & Boo

MATERNITY & BABY:

NOODLE & BOO NATURAL LUXURY SKINCARE

From maternity to mommas, newborns and children, Noodle & Boo has your skincare needs covered, with a natural luxury skincare line. The Noodle and Boo line offers everything from sun care, washes, lotions and more. Available at Saks, Nordstrom, Neiman Marcus, and Bergdorf Goodman, their original line offers complete care for newborns, babies and children with eczema and sensitive skin. Here are two picks I've been testing: 

BCA - Show Your Support with INNI Nail Wraps

BREAST CANCER AWARENESS WITH THESE
FIVE CUTE INNI NAIL WRAPS

This October, National Breast Cancer Awareness Month, show your support with Inni Nails in the fight to raise awareness and help fund the prevention and cure of breast cancer. I cannot wait to get my claws on these adorable nail wraps and get "unique nails in one minute!" No fuss, no muss and a design that supports breast cancer awareness.

Inni has designed five exclusive charity nail wraps that promote breast cancer awareness through the signature pink ribbon motif. By donating as little as $5 to the Breast Cancer Research Foundation through www.inni.com/bca (charity webpage launching later this week), consumers will receive the INNI Breast Cancer Awareness nail wrap design of their choice. You may also go to the main Inni nails website (www.inni.com), search using the term BCA to choose a design, and put in the code BCA at checkout to contribute $5 (or more) to the Breast Cancer Research foundation.

About the Breast Cancer Research Foundation

The Breast Cancer Research Foundation is a nonprofit organization, founded in 1993 by Evelyn H. Lauder. The Foundation is committed to achieving prevention and a cure for breast cancer. They provide critical funding for cancer research worldwide to fuel advances in tumor biology, genetics, prevention, treatment, metastasis and survivorship. For more information, visit http://www.bcrfcure.org/about.

GIVEAWAY: ULTA BEAUTY - 5 WINNERS!

WIN STILA COSMETICS "BEAUTY IN THE BUFF"

PALETTE FROM ULTA.COM

Listen up curl~friends, I am choosing 5 lucky readers to win this Stila Beauty In The Buff Palette set (a $62 value, retails for $34), an ULTA Exclusive! "Beauty in The Buff" includes The Natural Palette, 6 gorgeously nude eye shadow, an All Over Shimmer Powder and Bronzer, a Smudge Stick in Espresso and Color Balm Lipstick in Sonya. .......

INTRODUCING: M∙A∙C Rocky Horror Picture Show

M∙A∙C ROCKY HORROR PICTURE SHOW

#MACROCKYHORROR

The Rocky Horror Picture Show kicks off the celebration of its 40th anniversary in wild style with an untamed M∙A∙C collaboration, featuring an outrageous collection of hues and products specially designed to recreate the looks of your favorite characters from the 1975 cult classic film. Transform yourself into a sex-swapping mad scientist, heroic newlywed, alien from Transylvania or even the time-warped Riff Raff, with an orgy of color worthy of any midnight mayhem at The Frankenstein Place.

M∙A∙C Rocky Horror Picture Show will be available online on September 29, 2014 and in M∙A∙C Stores October 2nd through October 30, 2014. #MACROCKYHORROR .....

GIVEAWAY: Cindy Crawford & Meaningful Beauty

MEANINGFUL BEAUTY & CINDY CRAWFORD

CONTEST AND GIVEAWAY

It's no secret that Cindy Crawford has impeccable skin - she hasn't aged in 20 years! By now I'm sure many of you have seen the infomercials for Meaningful Beauty, a skincare line that Cindy swears by and her (now well-known beauty secret.) Skincare is very important to me and I will finally test drive Meaningful Secret too, as will 3 lucky winners in both a Facebook contest AND my giveaway (details below....) 

Curls for a Cure®

THIS OCTOBER, SHOW SUPPORT EACH & EVERY DAY:

 THE CURLY WAY!

Yesterday, Ouidad, Founder of Ouidad and Michelle Breyer, Co-founder and President of TextureMedia, Inc. joined forces to kick off the annual #CurlsForACure with a live Google Hangout. I made sure to tune in, after supporting the Curls For A Cure Pink Curl Extension ($10 each, 100% proceeds benefit The Breast Cancer Research Foundation.) If you missed my post yesterday on how you can get involved, click ---> here. 

GIVEAWAY: Dove #OneShowerChallenge

GIVEAWAY: NECKLACE TO CELEBRATE SMOOTHER SKIN

 WITH NEW DOVE BODY WASH!

#ONESHOWERCHALLENGE

A few weeks ago, Dove premiered the #OneShowerChallenge at the Emmys, inviting millions of women across the country to try its new, breakthrough body wash formula for softer, smoother skin after just one shower. Since then, women nationwide have been joining the One Shower Challenge movement, to see the Dove difference for themselves. Now your readers can too! Dove's new body washes give your softer, smoother skin after just one shower, with 25% more glycinate (an ultra-mild cleanser primarily found in premium face products) and offer 10 times more skin natural nourishment, than the leading body washes.  One lucky winner will be selected on September 29th - 3:00 pm ...

I "love Dove" and my skin does too! 

OUIDAD CURLS FOR A CURE PINK CURL EXTENSION

Introducing Ouidad’s Curls for a Cure® Pink Curl Extension Benefitting The Breast Cancer Research Foundation® (BCRF) Ouidad is going to new lengths! The brand is pleased to introduce a limited edition Pink Curl Extension to benefit The Breast Cancer Research Foundation® (BCRF) through its Curls for a Cure® program that supports the organization in its fight to find a cure. Ouidad is donating 100% of the $10 purchase price of the Extension to BCRF, offering women a new way to wear pink and show support for the cause. Established in 2002 by the brand’s fearless founder and breast cancer survivor, Ouidad, Curls for a Cure® supports BCRF in its efforts to advance the world’s most promising research to eradicate breast cancer in our lifetime. Since the program’s inception, the brand has donated over $475,000 to BCRF, matching customer donations 100%, dollar for dollar.* The Pink Curl Extension is a temporary, synthetic clip-in extension that complements curly, wavy and textured hair. It is easy to apply, effortlessly makes a fashion statement and more importantly, shows a visible sign of support. To further heighten awareness, women are encouraged to post a selfie sporting the Pink Curl Extension to Facebook, Instagram or Twitter using #CurlsForACure. For every upload, Ouidad will donate $1 to BCRF (a maximum of $10,000). This October, show support each and every day - the curly way! Ouidad’s Pink Curl Extension will be available beginning September 17 for $10 each at Ouidad Flagship and Certified Salons, Ouidad.com and CurlMart.com. Get social with @Ouidad: Facebook / Instagram / Twitter

NYFW Survival Must-Haves

MY TOP NYFW PRODUCT PICKS:

WHAT WAS IN MY BAG?

My friend Nicole always tells me "Ev, be careful what you wish for dear..." and she was right. This NYFW season was everything I wished for and way more than I could handle: 62 shows in 7 days! There were days where I don't know where I found the strength to even get out of bed. I would leave my apartment at 6:00 am, to return at 11:00 pm - and do it all over again the next day. It took an arsenal of products to get me through the first few days, until I realized what else I needed as the week progressed. These got me started: 

September 11, 2011 - I'll Never Forget

REFLECTING AND REMEMBERING

 WORLD TRADE CENTER 9/11

What a way to switch gears: fresh from 63 NY Fashion Week shows - to the 13th anniversary of the September 11th attacks. Talk about screeching brakes on a runaway freight train! As a survivor, it's never easy especially when you were in the building that day (south tower 2, 35th floor ABM. We were hit second, but fell first) and lost so many friends and colleagues. If no one can forget, how can we? I mean it when I say I'm "No fuss, no muss - with Smiles for Miles" because at this point NOTHING or no one can possibly break my spirit after that.

The sounds, sights and smells of that day are something straight out of a horror movie that replay over and over, no matter how hard you try to shut it out. It is for this reason, that at this point I stopped explaining "my story" to all those that ask me "oh my God, I didn't know you worked there - what did you see/how was it like?" I've told my story so many times and apologize to all my new friends who would like to know. In due time, just not today. Today is a day where I don't answer many calls, remember and reflect, so I go into "stealth mode." I think I've earned that right.

For all my brand reps, rest assured that I am working very hard now that my NYFW run is over, to bring you all the amazing recaps. As always, you can expect INDIVIDUAL articles, PER SHOW (no round-ups) as I was invited to each show individually, so you deserve the same respect. I'm on it so please stay tuned.....

~Evelyn Lugo

ULTA 21 Days of Beauty Campaign

ULTA BEAUTY LAUNCHES BI-ANNUAL 

21 DAYS OF BEAUTY CAMPAIGN

NAILS: Alexa Chung & Sephora

ALEXA CHUNG'S NEW POLISH COLLECTION AT SEPHORA: 
MEET ALEXA & RECEIVE A FREE MANICURE!

Listen up all you "fingertip fashionistas", Alexa Chung will be making an appearance at Sephora Union Square next week to launch her new polish collection with Nails inc. Customers who stop by and buy 1 bottle can meet Alexa, take a selfie with her, and receive a free on-site manicure from a Nails inc artist.

What: Alexa Chung at Sephora to launch her new fabric-inspired polish collection with Nails inc.

When: Wednesday, September 10th 

            6:00 pm – 7:30 pm EST

Where: Sephora store Union Square
             45 E 17th St (entrance at Park Avenue)

Why: Purchasing 1 polish will allow you to meet/take photos with Alexa, and enjoy a free on-site manicure from a Nails inc artist

Nails inc Alexa Chung Collection
Signed as the new face of Nails inc, Alexa Chung has collaborated to create an innovative line of fabric-inspired polishes. With an array of textures and innovative effects, the Alexa Chung Collection is designed to revitalize outfits and create a “party for your hands.”

R.I.P Joan Rivers 1933 - 2014

"NO REGRETS JOAN" 

THANK YOU FOR ALWAYS SAYING OUT LOUD,

WHAT OTHERS ONLY THOUGHT OF!

Truly a long and sad week after so much waiting, hoping and praying. I am so disappointed as I really did expect some sort of miracle, but the lady who made my first fashion week two years ago so memorable, and made millions laugh, is gone.  As I ran from one Fashion Week show to another today, I looked at my social media feed to learn that our beloved Joan Rivers had passed away. Fashion Week will never again be the same and my heart goes out to her daughter Melissa and her entire family at E!. A true trailblazer has been lost, even at age 81 - it wasn't time yet, especially not during her favorite time of the year: Fashion Week.

NEW from Elizabeth Arden: Flawless Future

FIGHT STRESS-RELATED SIGNS OF AGING WITH

ELIZABETH ARDEN FLAWLESS FUTURE

POWERED BY CERAMIDE™

This past mid-July, I had the pleasure of attending a private event for Elizabeth Arden's new Flawless Future , three new breakthrough products powered by Ceramide, for skin compromised by STRESS! What took me so long? Well its no secret that skincare is important to me and I like to test products thoroughly before giving my input, but after a month of test-driving Flawless Future, my skin and I are ready! I wasn't feeling too well the day of this event, but nothing could keep me away from Elizabeth Arden to lean about the Flawless Future: Caplet Serum ($60), Moisture Cream (also available in SPF30 - $50) and Ceramide eye Gel ($40) 

Didn't feel well that day, nonetheless, still "Smiles-4-Miles"