Dove & Dunkin’ Celebrate “Running on Coffee and Dry Shampoo” on National Coffee Day September 29th
ENGLEWOOD CLIFFS, N.J., September 27, 2018 – The pairing of coffee and dry shampoo is the ultimate life hack women everywhere are embracing to help them get through their hectic mornings and busy days, all while rocking beautiful, instantly refreshed hair. To celebrate ladies who are running on coffee and dry shampoo and to let others in on the secret, Dove Hair and Dunkin’ are teaming up around National Coffee Day (September 29) to offer the chance to win* a year’s supply of Dunkin’ coffee and Dove Dry Shampoo and host a pop-up styling café in New York City on Monday, October 1st (see details below).
“Social media has exploded with women sharing how coffee and dry shampoo are their secrets to getting up, out and on with their day… taking them from the gym, to the carpool, to the board room,” says Piyush Jain, Vice President of Hair care for Unilever. “We’re excited to bring together this unlikely but perfect pairing in a surprising collaboration between Dunkin’ and Dove Dry Shampoo.”
#DoveXDunkin Styling Café: In NYC, a #DoveXDunkin pop-up event right in the middle of busy New Yorkers Monday morning commute, passersby can receive a free small Dunkin’ coffee (iced or hot) and enjoy a complimentary mini-styling appointment using Dove Dry Shampoo to first cleanse and refresh hair. Attendees will also have access to exclusive giveaway merchandise including #DoveXDunkin tote bags, hair ties and travel cups (while supplies last)
o When: Monday, October 1, from 7am-3pm ET
o Where: Flatiron Plaza, NYC (intersection of 23rd and Broadway)
Dove and Dunkin’ are encouraging women to share why they run on coffee and dry shampoo for the chance to win* the ultimate life hack – a year’s supply of Dunkin’ coffee and Dove Dry Shampoo! To enter the sweepstakes, submit a photo of your busy morning and tell us why you run on Dunkin’ coffee and Dove dry shampoo using hashtags #DoveXDunkin and #DxDSweepstakes on Instagram and Twitter or by visiting www.DoveXDunkin.com. Entries are open now through November 8.
