MAC COSMETICS ANNOUNCES:
#MACChrisChang
Chris Chang of Poesia puts an acid-soaked twist on her modern M·A·C collection, featuring a vivid kaleidoscope of cutting-edge colour, inspired by the ancient Chinese art form Kunqu. Available: May 2016
Products: 14 SKUs, including lipsticks, eye shadows, cream colour base, fluidline and pressed powder; special decoration
“My inspiration comes from the traditional aesthetics of ethnic tribes and costumes from various countries, as well as the transformative world of art. My clothes are imbued with a supercharged drama both individualistic and childlike in its interpretation. My designs are for women who are eccentric and confident. Color is the integral fuel of my imagination and the spirit M·A·C and I share. This collaboration is a dream come true for the maximalists of the world.” ~Chris Chang
“When I first met Chris, I was immediately drawn to her vibrant personality and quirky, colorful and quite girly aesthetic. It was love at first sight! Like all of our collaborations, Chris’s inspiration is infused in every aspect of the creation, from product design, shade selection, to campaign visual. We even created together a campaign video, of which Chris is featured in. I can’t wait to share with the world this playful, joyful and colorful collection.” ~M∙A∙C Senior Vice President/Group Creative Director James Gager