#obsessie - essie Spring 2017

NEW ESSIE SPRING 2017

"CALIFORNIA ROAD TRIP"

I'm always on the lookout for the latest launches from essie, and these six new shades nailed it, making this fingertip fashionista even more #obsessie. Essie's NEW Spring 2017 "California Road Trip" collection is perfectly inspired by sun-filled beach days and spectacular sunsets, shared with best friends (think road trip.) Before you ask, "what's with the freaky fingers Ev?", they're my helpers, for times when I have a fresh mani or broken nail (and neutral, similar to doing an arm swatch, as opposed to your lip/eye!) Big thanks to my friends essie, for sending me these amazing new shades: 

• b'aha moment!: an enlightening pink pomegranate, with serious curb appeal
• on the roadie: a vibrant kelly green with avocado undertones
• all the wave: a sapphire indigo that calls for high tides, and tranquil vibes
• excuse me, sur: sun-kissed coral mango that adds spice to any joy ride
• designated dj: this plum sangria crème is a playlist worth keeping on repeat
• backseat besties: let the good times roll with this delicate pink plumeria

Nailed it: it's easy to become a bit #obsessie

essie spring 2017 shades retail for $9.00 each. To check out these or other essie shades, please visit www.essie.com 

~Evelyn Lugo

#UltaBeautyLovesMAC

M∙A∙C COSMETICS AND ULTA BEAUTY 

ANNOUNCE PARTNERSHIP

M∙A∙C and Ulta Beauty announce an exciting new retail partnership in the United States. Beginning in May 2017, shoppers can purchase M∙A∙C on Ulta.com, and in select Ulta Beauty stores in June 2017. During the 2017 calendar year, M∙A∙C will open in more than 100 Ulta Beauty locations. 

Customers will be excited to shop a lineup of M∙A∙C’s most popular and iconic products, specially curated for Ulta Beauty, as well as makeup services to complement Ulta Beauty’s existing hair, skin and brow services. Stay tuned for more news @MACcosmetics and @ultabeauty

IT Cosmetics Eye Confidence

NEW IT COSMETICS

CONFIDENCE IN AN EYE CREAM

Get ready for the latest addition to IT Cosmetics "confidence crew": NEW Confidence in an Eye Cream ($38.00 0.5 fl. oz./15mL). I am the first to recommend Confidence in a Cream (for face), I've been hooked on it since it launched one year ago (see it again here). Now, IT Cosmetics sent me the most amazing press mailer (I feel Brew-tiful), right after Daylight Savings, a much needed boost after losing an hour. IT's light, absorbs quickly and tired eyes instantly come alive with this skin-loving formula, with caffeine and other key ingredients. A revolutionary moisturizing eye treatment helps boost your skin’s natural regenerative cycle and makes tired eyes look instantly more awake. 

Coffee-themed mailer from IT Cosmetics

Why you’ll love IT: Formulated with proprietary Anti-Aging Armour Rejuvenating Concentrate™, plus Ceramides to restore, Chrysin to help reduce the appearance of inflammation, Peptides and Collagen to smooth the look of lines and wrinkles, Avocado to nourish, Hyaluronic Acid and Squalane for powerful hydration, Licorice for visible brightening and Caffeine to reduce the look of puffiness. Also:

• Transforms your eyes with clinically shown hydration - perfect for all skin types

• Rejuvenates and restores delicate eye area, while the exclusive apricot tint and Drops of Light Technology™ color-correct and brighten. 

NEW Confidence in an Eye Cream will be available at itcosmetics.com on March 21st, and ULTA/ulta.com in April ~ #ITsMyConfidence

#MACMinLiu

ANNOUNCING: MIN LIU FOR M∙A∙C 

AVAILABLE ONLINE & IN SELECT MARKETS APRIL 2017

The legend behind Ms Min brings her personal twist on Chinese traditionalism to a mythically charged M·A·C collection. Meditating on the creation and rejuvenation of life, her collaboration features indomitable reds, deep peony pinks and misty metallics, capturing the flow of energy that connects mountains, oceans – and all of us.

Quote from M∙A∙C Cosmetics Senior Vice President/Creative Director, James Gager: "We’ve continually loved Min’s collections. It’s been amazing to watch her become the force in contemporary Chinese design she is today. We’re fascinated with her modern take on traditional Chinese motifs, making us want to find a way to work together. When we first met, she brought a piece of fabric with indomitable red, deep peony pink and metallic details, which became the centerpiece of the collection’s design. It’s been a joy to partner with Min to create a subtle and elegant collection. I can’t wait to show the entire world the result!”

Quote from fashion designer, Min Liu: "M∙A∙C Cosmetics is an innovator of celebrating individuals, much like the essence of Ms MIN. The inspiration that guided this collaboration came from an ancient masterpiece about Chinese mythology culture, spirituality and folklore in the presence of nature. Energy, like beauty in fashion, flows and shifts over time. I find fashion and beauty to be the collision of personal expression of self, today being different than tomorrow, capturing our ying and yang, and the discovery of our quiet and our riot.”

Min Liu for M∙A∙C will be available online and in select markets April 2017. #MACMinLiu

Hairfinity

HAIRFINITY HEALTHY

HAIR CARE LINE

Listen, "hair happens", as I always say, but first you must be sure its healthy from within. If you need help in that department, then Hairfinity is a sure bet. I was lucky to try out the supplements, shampoo, conditioner, Infinite Edges Serum and Masque, when the brand reps sent me an amazing haul of products for me to sample. NEW to the Hairfinity collection of products are four Hair Boosters: Intense Shine, Volume Builder, Damage Defense and Detox & De-Stress (my absolute favorite!) You won't see results overnight, but the hair growth and shine is fierce! Wear a weave or extensions? Rest assured, Hairfinity has products just for you (see below).