_LZcMkAanuKJ2fbFY43u532hSQk Ev Curl Gurl: Going Beyond the Blower: George The Salon Chicago NOW offers Cashmere Curls


Tuesday, January 7, 2014

Going Beyond the Blower: George The Salon Chicago NOW offers Cashmere Curls

FROM Cashmere Blowout to CASHMERE CURLS

Cashmere Curls

WhoGeorge the Salon Chicago is the first salon in the world to develop a cashmere protein hairstyling service menu and as a follow up to their their famous Cashmere Blowout, George the Salon has expanded their services to include Cashmere Curls Service ($60). Recently voted the Best Haircut by InStyle and chosen as one of the Top 100 Salons in America by ELLE, owner George Gonzalez also worked for Harpo/Oprah for 11 years.

Cashmere Blowout

Key Products Used: Davines Defining Texturizer & Kerastase Forme Fatale

What: Using a formula containing cashmere proteins and golden micro-particles, The Cashmere Curl will give clients bouncy, beautiful waves with the soft-to-the-touch, feather-light feel of cashmere. 

How: On freshly washed hair, a George the salon stylist will begin the service with a special texture spray containing these luxurious heat activated cashmere proteins to give hair more fullness, frizz-free texture and natural volume. This lightweight spray, perfect for that polished voluminous wave, will add lift at the roots and enhance a curl pattern with shine, making hair stronger at the same time.

A stylist will then apply a blow dry gel with extra-fine texture and golden micro-particles to shape, volumize and add additional shine. As hair is blown dry, this gel creates the perfect foundation for the Cashmere Curl providing hold and heat protection for a voluptuous styled look. Finally, hair is twirled around a curling wand to complete the style, giving each guest elegant soft-as cashmere curls.

Where: If you're in the Chicago area and want an appointment, call George the salon at 312-923-9444. www.georgethesalon.com

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