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Saturday, February 10, 2018

NYFW: Drybar X Pamella Roland

Pamella Roland Fall 2018 New York Fashion Week
Hair by Alli Webb for Drybar

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*Photo credit: Daphne Youree

Pamella Roland Fall 2018 show, Drybar Lead Artist Alli Webb created a voluminous, romantic look using products from the brand's professional styling collection, including the NEW Drybar Southern Belle Collection.  

Inspiration: Pamella Roland’s new collection is made up of gorgeous, rich fabrics and colors, both chic and with a little edge. We wanted the hair to compliment the beauty of the collection with just the right amount of volume and waves. The hair is romantic and voluminous and very easy for woman to recreate.

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Step-by-Step:
     Start by washing hair with Drybar Southern Belle Shampoo & Conditioner
     Prep wet with Drybar Southern Belle Mousse and spray from midshaft to ends for all over body
     Next apply Drybar Southern Belle Root Lifter at the roots for 99% more volume
     Using the Drybar Buttercup and Drybar Full Pint Round Brush blow dry hair, back brushing for added volume. When hair is almost dry, create a deep side part
     Next take 1-2 inch sections of dry hair at the crown and roll in Drybar High Top Rollers to set the crown for max volume. Secure with pin
     Once the hair has cooled, spray Drybar Money Maker Hair Spray all over for flexible hold. Remove the rollers and toddle
     Next, take 1-inch sections of hair and use the Drybar 3-Day Bender to create soft, romantic waves throughout the mid shaft. Leave ends out.
     To add height and lift, tease the crown with the Drybar Texas Tease Teasing Brush
     Finish the style with Drybar Triple Sec 3-in-1 Texturizing Spray by flipping head over, spraying all over and lifting the head back up - this creates even more piecey volume!
     Accentuate the side part by tucking hair behind ear and spraying with Drybar Money Maker Hair Spray to keep in place

Drybar Products Used to Get the Look:
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     NEW Drybar Southern Belle Shampoo, $26: Super-lightweight formula gently cleanses while providing body and fullness to fine, limp hair.
     NEW Drybar Conditioner, $26: Airy, innovative gel formula helps strengthen and thicken fine, flat, dull hair, leaving it detangled, hydrated and silky-soft.
      NEW Drybar Southern Belle Mousse, $26: Big, soft, bouncy hair, y'all! Silky mousse builds body and improves style memory for long-lasting, bouncy hair.
      NEW Drybar Southern Belle Root Lifter, $26: Ultra-plumping spray foam targets roots for instant lift. Increases volume by 99%!
      Drybar Buttercup, $195: Ultra-powerful 1875 watt motor and Ionic technology provide the shiniest, smoothest blowouts in 20% less time than most professional dryers!
      Drybar Full Pint Round Brush, $40: 1.75" vented ceramic barrel allows for maximum heat and airflow to lock in volume and curl for long lasting styles.
      Drybar High Top Rollers, $10: These self-grip rollers roll easily into hair, create mega-lift and volume, and remove gently without pulling or tugging.
      Drybar Money Maker Hair Spray, $26: Flexible-hold formula provides soft, movable hold with easy brushability that is never stiff or sticky.
      Drybar 3-Day Bender, $145: A rotating clamp that creates perfect curls and waves in half the time of a traditional curling iron! Ionic technology seals the cuticle for less frizz and tons of shine while styling.
      Drybar Texas Tease Teasing Brush, $18: Styling brush designed for teasing, backcombing & smoothing hair. Adds instant volume without damaging hair.
      Drybar Triple Sec 3-in-1 Texturizing Spray, $26: The instant volume and texture refresher! Airy dry spray creates instant texture, volume and body.

Saturday, January 20, 2018

Maybelline Concealers

MAYBELLINE NEW YORK 
EXPANDS CONCEALER RANGES
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This month, Maybelline New York doubled the shade ranges for their Instant Age Rewind and Fit Me! concealers. The shade extensions will include lighter and darker shades, as well as more undertones for light/medium + medium skin tones. 

Instant Age Rewind Concealer uses a super-concentrated formula and exclusive Micro-Corrector Applicator to visibly erase fine lines, puffiness, and dark circles around the eye. Available at Walmart and Target in stores and online - SRP $9.99 . Available Shades Include: *indicates new shade
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Ivory* - Fair - Light - Medium -
Sand* - Golden* - Honey - Caramel* -
Neutralizer - Tan* - Brightener - Hazelnut* 
  • On the surface: The Micro-Corrector applicator features millions of microfibers, allowing coverage to reach fine lines and wrinkles. Imperfections are micro-filled, micro-covered and virtually erased with the easy-to-use sponge applicator.
  • Below the surface: The super-concentrated formula reduces the appearance of puffiness and shadows, and visibly fades dark circles.  
 
Fit Me! goes beyond matching.  It let’s skin breathe without clogging pores – providing a coverage that’s not opaque or dry, but perfectly fresh and natural. Now available in 12 shades that pair seamlessly with Fit Me! Foundations and Powders. Available at Walmart  and Target, in stores and online - SRP $6.49 The formula delivers:
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1. Ultimate Blendability – Our liquid foundation formulas are free of chalky fillers, allowing for even application and weightless coverage that blends flawlessly with her natural skin tone.

2. Breathable Skin – FIT me! is formulated without waxes and oils, giving her skin the ability to breathe freely. 

3. True to You - Ultra-lightweight pigments seamlessly match her skin tone for smooth, even coverage that is true to her natural look. Available Shades Include:  *indicates new shade 
 
Ivory* - Light - Fair - Sand -
Medium - Cafe - Honey* - Deep -
Caramel* - Tan* - Hazelnut* - Cocoa*

Evcurlgurl.com

Friday, January 19, 2018

Dove Two Truths and A LIE QUIZ

DOVE SKINCARE 
KNOWLEDGE QUIZ

How well do you know your skincare facts? Skincare is everything to me, so keeping mine at its best at ALL times, is an absolute must. My friends at Dove shared a fun and informative quiz with me (and I can say that I got one wrong), where you pick the one lie from three statements. Let's put your knowledge to the test and see how well you do:

Monday, January 15, 2018

NEW Dove DermaSeries

NEW DOVE SKINCARE:
DermaSeries
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Dove’s latest innovation in skincare Dove DermaSeries hi shelves last week. With the bitter blast of winter, I'm pretty sure that many of you - even those that don't suffer from dry skin - craved fast relief. Dove DermaSeries is a breakthrough range of products that take Dove’s mildness and superior nourishment to new levels. Dove's first-ever completely fragrance-free and hypoallergenic line, Dove DermaSeries delivers outstanding clinical efficacy, with beautiful sensorials to provide instant relief and lasting comfort for those with extremely dry skin. 

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Tuesday, December 26, 2017

NEW Redken Brews

INTRODUCING NEW REDKEN BREWS!
INSPIRED BY BEER, CRAFTED FOR MEN

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January 2018 (NEW YORK) – In 2004, Redken introduced its first professional grooming line for men, Redken for Men. Staying true to our heritage, the next generation of men’s essentials is here: Redken Brews. The complete collection includes stylers formulated for endless looks, beer-inspired, malt-infused hair care formulations, skin solutions for shavers and non-shavers, beard care and no foil, no fuss color services for men.

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Sent to me by REDKEN for review and joining a shower filled of REDKEN for him!

With repackaged iconic products, the haircare range upgraded to include malt, and an expanded portfolio to include six new products (noted with a * in their name) Redken Brews is now the complete destination for every man’s grooming needs. To celebrate the launch, Redken Brews actually has its own Instagram! Please follow us on Instagram @barbersandbrews 

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Saturday, November 25, 2017

Fingerlings Real vs. Fake

FINGERLINGS: REAL VS. FAKE
DON'T BE FOOLED

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Goodness, these cute little Fingerlings. The cause of so much joy and grief, yet it's still an entire month before Christmas arrives. If you recall, I posted an article featuring my ToysRUs Gigi the Unicorn Fingerlings on November 20th (see it here), and since then she made an appearance on Pix11 News on the 22nd How? My social media posts of the unicorn. I got the call for the story just as I was heading out to the Macy's Balloon Inflation. Story? Fake Fingerlings (relax, my Gigi Unicorn is real). With demands high, supply short and tempers flaring; parents are going crazy trying to find a Fingerlings for their kids in time for Christmas. I even had a parent try to snatch mine off my finger! She nearly broke my finger!



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Go Gigi 🦄
I'm having a blast testing toys this holiday (marketing). Which brings us to fake Fingerlings. Sure you may have seen the reports, warnings and I know it may be impossible to find a Fingerlings in stores at this point (but don't give up). A friend of mine ordered a monkey Fingerlings from Amazon, which turned out to be a fake - so she gave it to me for this article. Now my Finn the Monkey Fingerlings (black with blue hair) is a Walmart exclusive, which came with a bonus base. If you see one online (eBay) and it doesn't have one, don't assume it's a fake. Also, you may purchase it as a gift for Christmas, which only means they won't be opened UNTIL December 25th. So what to look for?  (read on to see my pics...)

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Front of packaging

Packaging - **Disregard the "Bonus Stand!" sticker, unless it was purchased at Walmart, an exclusive from Walmart, which is REAL.** Fingerlings are manufactured by WowWee, so look for the logo on the front AND back of the package. You can see it on the REAL one, right, lower, right-hand corner in the pink heart, under the word "sounds" (looks like a monkey with two eyes). It says "Baby Monkey" in the lower middle, to the left of the heart, by my thumb. The FAKE only says Baby Monkey, NO LOGO. This fake only worked about 12 hours, with the sounds on a recorded loop. Then it stopped working. Except for the eyes. This thing binks non-stop as if it's possessed! My advice? REAL fingerlings have a swirly logo/tattoo on their right buttock (colors vary by Monkey - Gigi the Unicorn has a horseshoe on her left cheek, which you can see from the side of the clear packaging even before opening it. Fake packaging varies, and different languages does not necessarily mean it's a fake. The true test is once you open it. 


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A REAL Zoe the Monkey Fingerlings. Not the best pic, but you CAN see the purple swirly logo on its backside through packaging. **Logo color matches the hair.** 

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Tuesday, November 21, 2017

Evcurlgurl.com 4th Anniversary

CELEBRATING 4 YEARS
Blog Anniversary

My how time flies. It was exactly four years ago today, though it was Thanksgiving morning, that after much debate about going solo as an editor (and sleep deprived from the cooking and fighting with a 20 lb. turkey - I won), I sat down and launched my baby: Evcurlgurl.com. Just like that! Fast-forward to 1,000 articles, thousands of products (I had to turn my spare bedroom into a product room) and hundreds of amazing events. What have I been up to? Beauty, events - still an Editor - Real Estate (got my license in February after only eight days of studying) and more marketing. 

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Wonder X Funoogles movie premiere, November 16, 2017 
In the meantime, I have a few fab events that I attended the past couple of weeks: Birchbox X Arm & Hammer Spinbrush, Inner Orange Beauty X Dr. Smood (Smart Food), Nerium 2018 Launch Preview, the grand opening of Shobha Brow in Brooklyn and Wonder Movie X Funoogles Preview. Busy, busy bliss. Being the foto-freak that I am, check out some pics from the events:

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Here are a few more (same events from the past month)

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Yes, I know I took some time off, and I STILL have my Fashion Week posts to share with you guys, but I was not feeling well for a while. BUT I promise that there is so much in store for you (with a few surprises....) 

~Evelyn Lugo

Monday, November 20, 2017

Fingerlings Unicorn

HOLIDAY 2017 MUST-HAVE:
FINGERLINGS GIGI THE UNICORN
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It's been a while, but I'M BACK! If you follow me on Instagram, you'd see that I wasn't totally out of sight, just a bit busy (but I promise you it is worth it). Let's get to it. With the holidays upon us - Thanksgiving is THIS WEEK - that only means one thing: holiday shopping for one of the season's hottest toys, and it seems that Fingerlings is one of them. Don't ask me how, because I won't tell you, but I will say that mine CAME DIRECT FROM TOYSRUS. I was very fortunate to snag not just one, but FOUR Fingerlings, three of the extra elusive Gigi the Unicorn (I also have Finn the Monkey, as seen on Ellen, which I will share with you shortly.) I'm either really loved, or truly hated at the moment, but I plan to make to amazing kids happy this holiday with Gigi the 🦄🦄. 

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What is it? "Friendship at your fingertips", Fingerlings are these cute interactive Monkeys that cling to your finger and interact with you, responding to sound and touch with the cutest sounds: hello, giggles, kisses, sneezes - even burps and farts (sorry, but they do) and more. #GigiTheUnicorn is only available at ToysRUs - and for the time being is really as impossible to track as the actual mythical creature. 🌈

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All my Gigi the Unicorn Fingerlings came directly from ToysRUs
*NOTE: Please be careful of MANY fakes being sold via third party. There are things to look for when purchasing a Fingerlings, such as packaging, logos, name and distinctive markings. Gigi the Unicorn has a horse shoe decal on her left cheek and is ONLY sold at ToysRUs! There are a few articles out regarding fake Fingerlings. 

Sunday, October 1, 2017

LashFood

LASHFOOD FOR LONG LUSH LASHES
& BOLD BROWS WITH BROWFOOD

www.Evcurlgurl.com

Three years ago, I began my journey to regrow my brows back (a process which took 13 months), but I did it. This is where BROWFOOD Eyebrow Enhancer ($88) would've come in handy. I also tried a few popular lash growth serums - for the no make-up look sans mascara - but those would always sting my eyes (no surprise as one brand even changed the color of many blue/green-eyed gals to brown!) Well I found amazing eyelash & brow enhancing products for you, and they're vegan. 

www.Evcurlgurl.com
LASHFOOD press event, August 10, 2017
I was introduced to LASHFOOD when I attended the press event back in August, and have been using it every night since (takes about 16 weeks time, so I'm still testing. So far so good, my lashes look amazing - so stay tuned). Another plus?, it's vegan! Patented Phyto-Medic Complex delivers nutrients to feed lashes with nature’s most powerful ingredients. LASHFOOD is safe, effective and no prescription is required. Its distinction lies in its drug-free cosmetic alternative category, providing users with results without the side effects.

www.Evcurlgurl.com

The world’s first and only EcoCert Certified lash enhancing serum was created by a team of cosmetic scientists. LASHFOOD Phyto-Medic Eyelash Enhancer’s ($78) breakthrough, powerful formula is clinically demonstrated to provide the appearance of longer, thicker lashes and to support frail and brittle lashes to appear healthy and strong.

www.Evcurlgurl.com
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Tuesday, September 26, 2017

IT Cosmetics Fall 2017 Launches

NEW IT Cosmetics Fall 2017:
Secret Sauce, Miracle Water 
& #ExhibITBeauty Event Recap
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Guess which "IT Girl" can't get enough of A-L-L the NEW Fall 2017 IT Cosmetics launches? Me of course! Since the stellar #ExhibITBeauty event in July, where we previewed 52 NEW additions to the IT lineup (yes, an arsenal of products, NOT including Secret Sauce and Miracle Water); with a larger-than-life beauty playground (brush swings, spoolie, see saws and a slide.) What took me so long? I took my time trying each and every one of the products in the line-up - test driving skincare goodies til my heart was content. My top picks? Confidence in a Cleanser, Secret Sauce and Miracle Water 3-in-1 Glow Tonic. Check out all the pics from July's stellar event, as well as every single new item launched by IT Cosmetics. Hope you enjoy IT as much as I do.

IT Cosmetics Miracle Water 3-in-1 Glow Tonic
NEW IT Cosmetics Secret Sauce ($68) and Miracle Water 3-in-1 Glow Tonic ($38)

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Wait, there's more (waaaaay more)


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NOW, CHECK OUT THE FALL 2017
IT COSMETICS LAUNCHES:
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Friday, September 22, 2017

Panasonic x Yankees

PANASONIC: OFFICIAL SHAVERS & TRIMMERS OF THE NEW YORK YANKEES
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If you didn't already know, Panasonic proudly announced back in July that they are the Official Shavers and Trimmers of the New York Yankees, unveiling three new trimmers launching for fall *(available early October.) I had the pleasure of attending the #GameDayGrooming press event with Panasonic this summer, enjoyed the Yankees vs. Tigers game in their private suite and I almost shaved my head accidentally. Once there, it took me a few seconds to eyeball the trimmer I would get for babe: the ER-SB40-K ($149.99, "Beard, Mustache and Hair Trimmer- cordless/corded, waterproof and he loves it!) 

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I kept the Yankees cap, babe got the ER-SB40-K trimmer!
I thought this trimmer was purely ornamental (was fully charged!) #CloseCall
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Panasonic: ER-GK60-S Body Groomer, ER-SB40-K Beard, Mustache
and Hair Trimmer & ER-SC60-S Hair Clipper



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Monday, September 18, 2017

Sally Hansen CRAYOLA

SALLY HANSEN x CRAYOLA
INSTA-DRY COLLECTION


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School's long in session, so sharpen those pencils, pack that apple, and add the final touch to your back-to-school look in an instant! The new Sally Hansen + Crayola Insta-Dri Collection transports you back to that care-free time of coloring with crayons, sketching out vibrant creations, and jumping back into the September back to school season. Color authorities Crayola and Sally Hansen joined forces to offer a bright, bold, and fun suite of hues that dry in just 60 seconds - so no time is wasted for the woman on the go. With a 60 second dry time, Sally Hansen Insta-Dri® Nail Color’s 3-in-1 formula features a built-in base and top coat to provide shiny, extended wear in a single step in just one stroke. These color specialists did their homework: From a saturated red to a marvelously mod white, here are the 12 new, specially designed shades inspired directly by the Crayola crayon colors we all know and love.

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