Dove Covid-19 Relief

DOVE COVID-19 US 

RELIEF EFFORTS

Dove's Courage is Beautiful Ad Honor's Health Care Workers

Now more than ever, Dove - a brand with care at its core - is sharing how important it is for them to take action and help in any way they can, by dedicating products, resources, hand washing guidance and financial support worldwide during the Covid-19 Pandemic. As Dove continues to look to new ways to help, here are some of their current US initiatives. For more information, you can also visit www.dove.com/besafe.

Honoring Health Care Workers: 

• To recognize the incredible healthcare workers on the front lines and raise awareness for the realities of their heroic daily acts, Dove created the Courage is Beautiful film. Courage is Beautiful features images of people fighting for our safety every day, demonstrating self-sacrifice and putting their patients and community first for the greater good (see film HERE). This film will run on TV and social media to serve as a reminder of those risking their lives for our safety.

• In partnership with Vaseline, Dove has made a $2 million donation to Direct Relief to go towards PPE, ventilators and medicines for healthcare workers on the front lines. Dove is also working with Direct Relief to donate additional personal care products to hospitals and health care centers in the US, following a 200,000 mask donation to local hospitals in NJ, where Dove is based.

Direct Community Support:

• $2.5 million worth of Dove products have been pledged to Feeding America so far, as part of Unilever’s global commitment to donate €100 million ($108 million USD) worth of products and food to those who need it most (more details HERE).

• Dove is participating in Unilever USA’s United for America efforts, including a national Day of Service on May 21 where every essential item produced that day by Unilever at its U.S. factories will be donated and delivered to community partners (more details HERE).

Raising Awareness for the WHO Guidelines:

• Dove is helping to spread the message about the importance of washing hands properly & frequently, in line with the World Health Organization’s guidance. Dove is turning some of its TV ad-spots into timely reminders that people need to get up and go wash their hands. The brand’s message is that it doesn’t matter what brand you use – wash with any soap, just remember to do it often to care for yourself, your loved ones, and the world (check out the spot HERE).

At Home Support for Teens & Parents: 

• The Dove Self-Esteem Project is adapting its current tools and programs to support teachers, parents, guardians and caregivers tasked with remote learning to reach teens and young people with self-esteem and mental health education while schools are closed (resources HERE).

• In addition to these free online tools and resources, Dove will launch a four-episode series to reach teens directly on social media with accredited self-esteem education. Topics will cover: Well being at Home, Using Social Media Wisely and Building Body Confidence.

#VivaGlam Taraji & Jussie

M∙A∙C COSMETICS ANNOUNCES

#VIVAGLAM Taraji P. Henson

Coming in February 2017

Vibrate with confidence and panache! Taraji P. Henson and Jussie Smollett are the latest faces of our #VIVAGLAM campaign! Since 1994, every cent from the selling price of M·A·C #VIVAGLAM Lipstick and Lipglass has gone toward helping women, men and children living with and affected by HIV/AIDS. Coming soon! #VIVAGLAM

NEW Charlotte Tilbury Hot Lips

CHARLOTTE TILBURY 

HOT LIPS LIPSTICKS

Charlotte Tilbury’s newest lipstick collection - Hot Lips - will be available for purchase exclusively on CharlotteTilbury.com starting tomorrow, June 24. The collection of 12 lipsticks was inspired by some of the world’s most mesmerizing celebrities. For the two first months of the launch, a portion of each Hot Lips lipstick sale will be donated to Women for Women International.

Charlotte Tilbury Hot Lips Lipstick, $32 each, CharlotteTilbury.com

Introducing an all-new collection of 12 HOT lipsticks inspired by some of the world’s most mesmerizing women. Charlotte drew inspiration from each woman - either for their beauty, their style, their power or for their positive message for good - and bottled it in the ultimate all-female beauty collaboration. Charlotte Tilbury partnered with life-changing charity, Women for Women International, on these lipsticks and $2 from each shade sold will be donated to the charity for the first two months of launch.

IN COLLABORATION WITH 12 INCREDIBLE, MESMERIZING WOMEN: Miranda Kerr, Nicole Kidman, Salma Hayek, Kate Bosworth, Laura bailey, Cindy Crawford, Helena Bonham-Carter, Liv Tyler, Emily Ratajkowski, Carina Lau, Poppy Delevingne and Kim Kardashian-West.

Thrive Causemetics NYFW

Double The Fun with Thrive Causemetics:

Thrive Lab & NYFW

I love it when I get to mix my passions of products and fashion. I simply cannot forget the amazing time I had with Thrive Causemetics founder Karissa Bodnar during NYFW last month, with two amazing events the same day: a blogger lunch where I played mad-scientist in the Thrive Lab, followed by an evening NYFW event. #BeautyWithAPurpose

We created our very own make-up remover with Thrive Causemetics

For the lab event, lunch was provided by celebrity chef Maria Marlowe, as Karissa shared her Thrive lab with us, giving us the opportunity to create our own Thrive formulation. We were provided beakers of antioxidant or anti-aging to use as our main ingredient, so I decided to mix and use both! We also got a sneek peek at the new Thrive Causemetics products launching this spring. ICYMI, see my last post for Thrive here. 

#MACCaitlynJenner

M∙A∙C COSMETICS ANNOUNCES

M∙A∙C Caitlyn Jenner

Available exclusively online April 7, 2016

Caitlyn Jenner has fearlessly shared her transition with the world. Her new M·A·C Lipstick, Finally Free, champions All Ages, All Races and All Sexes. 100% of the selling price goes to the M·A·C AIDS Fund Transgender Initiative, to further its work in support of transgender communities.

Read M∙A∙C's exclusive interview now, only on M∙A∙C Culture: bit.ly/MACCJ

Thrive Causemetics

THRIVE CAUSEMETICS: 

BEAUTY WITH A PURPOSE

Here is a truly amazing beauty brand, one with an equally strong mission: "beauty with a purpose!" How so? Well, for every product purchased, one is donated to a woman going through cancer treatment. I met Thrive Causemetics right as they launched and had the honor to hang with them last February, while backstage at the Erin Fetherston NYFW show at Lincoln Center. 

Backstage beauty: February 18, 2015 - NYFW Lincoln Center

M∙A∙C #VIVAGLAM World AIDS Day

M∙A∙C COSMETICS & 

THE M∙A∙C AIDS FUND

CELEBRATE $400 MILLION MILESTONE

At M·A·C, every day is World AIDS Day, and this year it’s particularly special as we announce the M·A·C AIDS Fund has raised $400 million through the sale of #VIVAGLAM lip products! 

Did You Know:
The M·A·C AIDS Fund was created in 1994 to raise money and awareness for HIV/AIDS when the pandemic was dramatically affecting the world

Since 1994, every single penny of the selling price of a #VIVAGLAM lip product goes directly to the M·A·C AIDS Fund to help people around the world affected by HIV/AIDS.

The M·A·C AIDS Fund is the largest corporate one non-pharmaceutical donor in the fight against HIV/AIDS.

Ariana Grande is the 24th #VIVAGLAM 2016 spokesperson.

Each year 19,000 M·A·C artists take off their brush belts, roll up their sleeves and volunteer at HIV/AIDS organizations around the world.

One #VIVAGLAM lip product can:

• Purchase 254 condoms to prevent the transmission of HIV
• Provide fresh fruit, vegetables, and grocery essentials to a mother and child affected by HIV for a full week
• Provide 32 Safer Sex Kits, which include condoms, lubricant and instructions
• Provide a clean, safe place to sleep for two nights for one resident living with HIV/AIDS
• Buy 10 individually tailored, nutritious meals for a person affected by HIV/AIDS
• Purchase one rapid oral HIV test
• Provide crisis counseling to a person living with AIDS who is also struggling with drug addiction, mental illness and homelessness
• Provide a new job interview shirt and tie for one resident at an HIV/AIDS housing organization
• Buy a pair of school shoes for a child orphaned by AIDS
• Test 14 pregnant mothers for HIV

Superstar Miley Cyrus makes a lot of noise as our 2015 spokesperson, with two surefire hits in one exclusive set: a super-sexy hot pink Lipstick and matching Lipglass filled with sparkling pearl shimmer. This holiday collection also features three of our most iconic #VIVAGLAM shades in one sleek little compact.

Every cent of the selling price of #VIVAGLAM products goes toward helping women, men and children living with and affected by HIV/AIDS.

M·A·C & Miley

M·A·C VIVA GLAM 

MILEY CYRUS II 

Miley Cyrus returns as M·A·C Cosmetics iconic VIVA GLAM campaign’s spokesperson, with two surefire hits: a super-sexy bright orange lipstick and coordinating lipglass with sparkling pearl shimmer.

LIPSTICK VIVA GLAM MILEY CYRUS II 

Bright Orange 

($17.00 US / $20.00 CAD)

LIPGLASS VIVA GLAM MILEY CYRUS II 

Bright Orange with sparkle pearl

($15.00 US / $18.00 CAD)

Every cent from the selling price of VIVA GLAM lipstick and lip gloss goes towards helping women, men and children living with and affected by HIV/Aids. Please visit www.maccosmetics.com/vg for more information.

REVLON Challenge

REVLON LOVE IS ON 

MILLION DOLLAR CHALLENGE

FOR IMMEDIATE RELEASE – July 30, 2015 (New York, NY) – Revlon announced today the second phase of its new philanthropic platform designed to have a greater impact on women’s health initiatives with the Revlon LOVE IS ON Million Dollar Challenge. The Revlon LOVE IS ON Million Dollar Challenge is inviting charities dedicated to three leading health issues facing women today -- women’s cancers, heart disease, and diabetes -- to participate in an online fundraising challenge. The charity that raises the most donations for their cause over the course of six weeks will win an additional $1 million donation from Revlon. While the challenge will kick-off on September 21, 2015, the application for charity entrants goes live today.

To host this fund-raising challenge, Revlon is partnering with CrowdRise, the leading site for charitable crowdfunding. The Revlon LOVE IS ON Million Dollar Challenge is the biggest challenge award in CrowdRise’s history.

“It is Revlon’s mission to inspire positivity and love. With this challenge, we want to encourage the public to show their love for these critical women’s health initiatives that have a direct impact on women’s lives,” said Lorenzo Delpani, CEO of Revlon. “We hope this challenge will not only ignite the passion that the public has for their favorite causes, but empower a diverse group of non-profits that are making a real difference in women’s lives,” added Delpani.

“We are excited to enter this innovative, new realm of fundraising,” said Victoria Ashley, Head of Global Public Relations for Revlon. “CrowdRise’s reputation for being the leader in this modern philanthropic space made them the perfect choice to help us expand our charitable reach.”

Eligibility
Starting today through October 5, charities dedicated to the selected causes can complete an online application at https://www.crowdrise.com/revlonchallenge for a chance to compete. The participating charities will be announced on a rolling basis.

Women's Health + Steven Alan Optical

LIMITED-EDITION STEVEN ALAN + WOMEN'S HEALTH 
AQUA STRIPE AGNES SUNGLASSES

A few weeks ago, Women's Health Magazine invited me to join them at the Steven Alan Chelsea store, for the launch party of the amazing collaboration of these amazing, limited-edition sunglasses. As usual, every event I attend with my pals at Women's Health, is a good one, especially when you include my all-time favorite accessory: sunnies! 

FOREO Save the Sea

FOREO ANNOUNCES "SAVE THE SEA" CAMPAIGN 

WITH SPECIAL EDITION LUNA™ MINI

My two loves in one: blue and turtles! In a bid to help ‘Save the Sea’, Swedish beauty brand FOREO will donate net proceeds of this aqua blue mini Special Edition ($139) to their newly established Board of Ocean Conservation charity partners, including GreenWave and SEA LIFE Trust, raising funds and awareness to preserve nature’s most beautiful gift.

"Ocean conservation is an issue that the FOREO team is passionate about! Our Save the Sea Campaign is just one way FOREO is showing our commitment to sustainability, something that resonates with all our partners, team members and consumers," says Justin Wang, VP of Communications. All FOREO beauty solutions have been developed to have a minimal environmental impact and are designed to last a lifetime. What's more, users of LUNA skincare devices can actually save 40% water usage during cleansing treatments, as the brush only needs a small amount of water and cleansing product during application." AGREED, as I use both the FOREO ISSA and LUNA and love them both! 

Fan & proud user of FOREO ISSA™ and LUNA™

Just a few ways the LUNA™ mini ‘Save the Sea’ Special Edition will help to promote awareness:

#RedNose Day May 21, 2015

JOIN THE FUN FOR A GOOD CAUSE: 

#REDNOSE DAY IS TODAY

Done - so #RedNose ready!

After weeks of selfies with celebs and fans alike sporting a red nose, the day is finally here. What is #RedNose Day? Well it's today and Red Nose Day was created to raise money to help children and young people living in poverty in the United States and some of the poorest communities around the world. I picked up my red nose last month for $1 (donation, but you can always give more) at any Walgreens. Also, don't miss the live special tonight on NBC, 8:00pm / 7:00pm Central. Join the fun and share your red nose selfie online, with #RedNose.

La Roche-Posay SOS Campaign

LA ROCHE-POSAY SAVE OUR SKIN CAMPAIGN

#SKINCHECKERUS

Last week I had the pleasure of attending the La Roche-Posay event at L’Oréal USA Headquarters, to discuss amazing new additions to the Anthelios skincare line. At the dalmatian-themed ("be a skin (spot) checker") breakfast, we learned about sun safety: skin checking for suspicious spots and deadly skin cancers such as melanoma from Dr. Mona Gohara, a board-certified dermatologist and co-founder of K&J Sun-protective Clothing.  

"Freckles" went home with me

Cute manis by essie (peep the # on "Hydrants" collar)

Please take a look at this adorable "Become a SkinChecker" video from La Roche-Posay's SOS Campaign, and you can help others! How? La Roche-Posay is donating $1 to the Mollies Fund (melanoma awareness and education) for every share!

@LaRochePosayUSA #SkincheckerUS

Thrive Causemetics: Beauty with a Purpose

THRIVE CAUSEMETICS LASHES AT NYFW 
CHARLOTTE RONSON & ERIN FETHERSTON: 

BEAUTY WITH A PURPOSE, HELPING WOMEN BATTLING CANCER

Get2Give: I had an amazing time this NYFW (articles to follow, promise) and one of the brands that I had the pleasure to hang with backstage, was Thrive Causemetics: the official lash partner for Erin Fetherston & Charlotte Ronson Fall 2015 NYFW. Thrive is a cosmetics company on a mission to positively impact the lives of all women, including those who are going through cancer treatment. This season Thrive was the official lash partner for Charlotte Ronson and Erin Fetherston at NYFW. Thrive provides the industry's first faux eyelashes that work with or without natural lashes - and with the company’s innovative give back business model, for every product purchased, one is donated to a woman going through cancer treatment!

Alex and Ani & Anne V. Online Shopping Event

ALEX AND ANI AND ANNE V 

TEAM UP TO SUPPORT ONE

Calling all #charmedarms #alexandaniobsessed dolls: Alex and Ani is excited to launch the first-ever online Charmed by Charity shopping event WEDNESDAY, December 17th; co-hosted by model Anne V, from 12:00 am EST on December 16th, to 12:00 am PST, December 17th. 15% of proceeds made through www.alexandani.com will be donated to The ONE Campaign with promo code ANNEVONE6 at checkout.

The ONE Campaign is an international campaigning and advocacy organization of more than 6 million people taking action to end extreme poverty and preventable disease. Together, with model Anne V., Alex and Ani is helping to spread awareness and support for global health and wellness.

See more ways that Alex and Ani is working together with Anne V. in this behind the scenes video

The Body Shop Holiday #GREENMONDAY

THE BODY SHOPS KEEP THE FEEL-GOOD GIVING 
GOING WITH #GREENMONDAY

GREEN MONDAY (12/8-12/10)- This year, The Body Shop is all about making wishes come true with our biggest gift selection ever! Help spread holiday joy for you, your loved ones or a child in need, through our partnership with War Child. Green Monday is another chance to find the perfect gift for everyone on your list! Just like our Cyber Monday deal, receive 50% off sitewide, free shipping, and a $20 value free gift with a $50 purchase. But even better, receive $10 off Small & Medium Box Gifts, 2 FOR $15 Gift Cubes & Tubes, and 25% OFF all other Seasonal Gifts!

#LAUGHOUTLOUDER & Benefit Cosmetics

#LAUGHOUTLOUDER CAMPAIGN DECEMBER 2-3

BENEFIT COSMETICS OFFERS A FUN WAY TO GIVE BACK THROUGH SOCIAL MEDIA

"Smiles 4 Miles" has long been my mantra and only laughter beats that! Laughter is the best medicine and research shows that laughter is a powerful way to reduce stress and feel better emotionally, which supports both Love is Louder & Benefit Cosmetics missions. “Carrying on the brand’s unique manifesto, ‘laughter is the best cosmetic,’ Benefit Cosmetics believes that a woman is her most beautiful when she’s smiling, laughing and having fun. 

Benefit Cosmetics will make donations to The Jed Foundation’s Love is Louder movement during a 48-hour social media fundraiser to benefit Love is Louder clubs, events and initiatives; when celebs and advocates share funny photos online. Each time a user posts a funny face photo on Twitter or Instagram, or retweets/reposts someone’s photo with the #LaughOutLouder hashtag, Benefit Cosmetics will donate $1 to Love is Louder (up to $250,000). I'll join the movement, with a picture of my own, why not?

"I woke up like this!" It's okay, I #LaughOutLouder

Lips with a purpose: When Georgia Smiled

ROBIN MCGRAW REVELATION PURE JOY LIP GLOSS COLLECTION SUPPORTS DOMESTIC VIOLENCE

I love lending my lips for a good cause, especially for purpose-driven brands. So when these four luscious lip glosses arrived, I was on board and ready to pucker up! Introducing Robin McGraw REVELATION Pure Joy Lip Gloss Collection ($15.95 each or $49.00 for a set of 4.) What makes these lip glosses amazing (aside from being luxurious, non-sticky and the fact that they smell yummy?) 100% of the net profits from all sales, will support domestic violence prevention, through When Georgia Smiled: The Robin McGraw Revelation Foundation.

The Pure Joy Lip Gloss Collections of four festive, high-shine glosses are perfect for the holidays that add a luster to lips with brilliant color, subtle shimmer and best of all, are non-sticky - so pucker up buttercup and kiss away! Benefits: create fuller-looking, more defined lips, provide shine and vivid color; hydrates, moisturizes and smoothes lips. 

INTRODUCING: M∙A∙C #VIVAGLAM 2015

M·A·C & MILEY CYRUS

VIVA GLAM 2015

M·A·C Cosmetics is thrilled to announce the next #VIVAGLAM spokesperson: Miley Cyrus, arriving January 2015. Every cent of the selling price of #VIVAGLAM goes toward helping women, men and children living with and affected by HIV/AIDS.

BCA: NYC Breast Cancer Walk 2014

PRETTY IN PINK, BOXING ALL THE WAY WHILE

MAKING STRIDES AGAINST BREAST CANCER

Staying true to my word, last Sunday I headed to Central Park at 7:00 a.m. for the annual Making Strides Against Breast Cancer Walk. I was wearing as much pink as I could get my hands on, closely  resembling "Pinkie Pie" from My Little Pony. Hey, all those who know me, will tell you that I am not a pink-loving, girly-girl. I have avoided the color pink since I was 10 years old; I prefer red, blue or purple! But hey, it was for a great cause, so I clipped on four pink Ouidad "Curls For A Cure" extensions in my hair, strapped on my pink Everlast boxing gloves, pink scarf, hot pink lipstick (I had to get a lipstick: I give away anything pink) and pink with black Nike's! Why the pink boxing gloves? Duh: Knock out breast cancer!

I was ready!

I love how people get into the "pink power" spirit for this event! I've heard of an entire team walking in pink heel (you dolls are my heroes, I'm pretty sure your feet were bleeding by mile 3) and men rocking pink tutu's in honor of either their mom, sister or wife. Hey, I had Chewy rocking a pink bow last year. He didn't like it, but he took one for the team, lol....