it Cosmetics Lash Blowout

NEW IT COSMETICS

LASH BLOWOUT MASCARA

I'm back and I hope that by now you've had the chance to try the newest mascara from it Cosmetics. What is IT? Lash Blowout Mascara, developed in partnership with Drybar, and I can't get enough of this barrel, hair brush-inspired mascara. This mascara is to your lashes, what a great Drybar blowout is for your hair. Delivers bold and voluminous lashes all day long, without clumping or flaking.it Cosmetics' SUPERHERO Mascara is already one of my must-haves, but now that I have tried Lash Blowout, I'm hooked. 

Lash Blowout Mascara sent by it Cosmetics

IT Cosmetics QVC TSV

IT COSMETICS NOVEMBER 2018

QVC TSV AIRS TONIGHT

IT Cosmetics will be on air on QVC tonight at midnight to debut their November 2018 TSV! You can find the kit → here.

IT Cosmetics’ IT’s Your Top 5 Superstars & More! 6-Piece Holiday Collection gives you the power to feel your most beautiful this holiday - and beyond! This Today’s Special Value is scheduled to debut on QVC Saturday, November 10, 2018 at midnight (ET) and will be offered for one day only!

This exclusive six-piece collection features five of your best-selling favorites for skin, complexion and eyes - and a perfectly paired brand new brush! Prep your skin with: Confidence in a Cream to intensely moisturize and reduce the look of fine lines. Then, use your included Heavenly Luxe Dual-Ended Buff & Blend Brush No. 23 to apply Bye Bye Under Eye Concealer to conceal the look of imperfections and Celebration Foundation for a flawless-looking finish in 30 seconds. Sweep Superhero Mascara through your lashes for the look of super volume, super length and super elastic stretch in one coat, then finish your IT Girl look by gliding Je Ne Sais Quoi Lip Treatment Serum onto your lips for a natural flush of color that lasts!

Stila Halloween

QUICK & EASY HALLOWEEN 

LOOKS WITH STILA COSMETICS

If you're searching for last-minute Halloween looks, can't find a costume, or need a creative, yet easy make-up look, then look no further. Stila Cosmetics has a three ghoulish  and glamorous Halloween looks for you: FrankenGLAM, Magical Mermaid, and Dual Joker - with how-to-steps and the Stila products used to create the looks. 

1. FrankenGLAM

Products Used:

IT Cosmetics Summer Skin

FUN IN THE SUN THIS SUMMER

WITH IT COSMETICS

Amazing Memorial Day Mailer Sent by my friends at IT Cosmetics

I have been a loyal #itGirl since the brand launched and I religiously use the amazing IT Cosmetics skincare products every day. IT's clear to see that my skin is loving the results (I just celebrated my 41st birthday on May 21st and groundbreaking skincare and beauty products are a must for my eyes, face and neck. 

Age really is just a number - skincare is everything! May 21, 2018 #Im41Hun

Cue to the fabulous press mailer just sent to me by IT Cosmetics, just in time for MDW to kick off summer (and how cute is that insulated make-up pouch?) My products will stay cool this summer for sure, and a breeze to carry around thanks to mini sizes. What's in the bag? 

Seriously though, how COOL is this insulated make-up bag? Thanks IT team!

it Cosmetics Spring 2018 Launches

IT COSMETICS BYE BYE FOUNDATION FULL COVERAGE MOISTURIZER, BYE BYE MAKEUP WIPES

Check out the new IT Cosmetics Spring 2018 additions: NEW and FIRST-EVER IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+. What is it?Think of it as a moisturizer (not just foundation) that's infused with 7 key fermented ingredients plus SPF 50 physical-only sunscreen and full coverage pigments (and it's available in 12 skin-tone adapting shades!).Shown here is "Neutral Tan". Pair it with the newly launched Airbrush Full-Coverage Complexion Brush #77. My must-have? NEW IT Cosmetics Bye Bye Makeup Wipes!

Pretty package sent by IT Cosmetics - #itGirl

IT Cosmetics Bye Bye Foundation™ Full Coverage Moisturizer™ with SPF 50+ ($39.50)

• Revolutionary full-coverage moisturizer delivers intense hydration that feels like nothing but covers everything - you won’t have to wear foundation again!

• Created to cover and improve the look of skin concerns including redness, pores, breakouts, dark spots, lines and wrinkles - experience clinically advanced skin results instantly and over time

• Proprietary 3D Skin Flex™ Technology provides flexible full coverage that floats over lines and wrinkles and won’t crease, cake or crack

• 7 key fermented ingredients work to increase absorption and efficacy

IT Cosmetics Airbrush Full-Coverage Complexion Brush #77 ($28)

• Pairs perfectly with Bye Bye Foundation™ - it’s so easy to use, it does the work for you!

• Unique triangle-shaped brush head contours to your individual face shape for your most even, airbrushed application

• Features a pearlized handle and custom-cut brush hairs with apricot-hued tips for a luxurious look and feel

• Cruelty-free, pro-hygienic hairs are infused with collagen and peptides; won’t shed and are great for even the most sensitive skin

IT Cosmetics Bye Bye Makeup™ 3-in-1 Hydrating, Anti-Aging, Makeup Removing Micellar Wipes ($14 - 25 ct.)

• Your best-selling Bye Bye Makeup™ innovation, now infused into perfectly portable, disposable cleansing wipes

• Gently and easily removes waterproof makeup, oil and impurities without stripping your skin - ideal for even your delicate eye area!

• Enriched with proprietary Skin-Softening Serum Concentrate to soothe and refresh

• Delivers 3 products in 1 easy-to-use wipe:
• Hydrating, sulfate-free micellar cleanser
• Purifying instant makeup remover
• Anti-aging, skin-softening serum

These new IT Cosmetics launches are available at ULTA Beauty and ULTA.com

IT Cosmetics Fall 2017 Launches

NEW IT Cosmetics Fall 2017:

Secret Sauce, Miracle Water 
& #ExhibITBeauty Event Recap

Guess which "IT Girl" can't get enough of A-L-L the NEW Fall 2017 IT Cosmetics launches? Me of course! Since the stellar #ExhibITBeauty event in July, where we previewed 52 NEW additions to the IT lineup (yes, an arsenal of products, NOT including Secret Sauce and Miracle Water); with a larger-than-life beauty playground (brush swings, spoolie, see saws and a slide.) What took me so long? I took my time trying each and every one of the products in the line-up - test driving skincare goodies til my heart was content. My top picks? Confidence in a Cleanser, Secret Sauce and Miracle Water 3-in-1 Glow Tonic. Check out all the pics from July's stellar event, as well as every single new item launched by IT Cosmetics. Hope you enjoy IT as much as I do.

NEW IT Cosmetics Secret Sauce ($68) and Miracle Water 3-in-1 Glow Tonic ($38)

Wait, there's more (waaaaay more)

NOW, CHECK OUT THE FALL 2017
IT COSMETICS LAUNCHES:

Stila Fall 2017

NEW STILA COSMETICS

LOVE YOUR SELFIE COLLECTION

Currently I'm running all around NYC from events, to backstage at the NYFW shows, covering backstage beauty with my beloved brands (stay tuned for all my recaps and posts as soon as I catch  my breath). My biggest bliss is the honor to hang with Stila Cosmetics backstage at a few shows along with Sarah Lucero - Stila Global Executive Director of Creative Artistry - and testing their NEW 2018 collection (patience dolls, I will share as soon as I get the go-ahead from Stila). Yesterday, I visited  the Stila Prep Suite at The Gansevoort Meatpacking for a quick and minimal make-up touch-up, and I cannot wait to share with you the highlighters Stila used on my eyelids! So what can I share with you now? NEW Stila Love Your Selfie Collection, the must-have products sure to put a pep in your step! I guarantee you that before NYFW ends, I will be using all of these concealers! #NoSleepTilFashionWeekEnds

Stila NYFW Prep Suite with Sarah Lucero,
Stila Global Executive Director of Creative Artistry

STILA ONE STEP PRIME ($36 at Sephora, Ulta & stilacosmetics.com) Get primed for a close-up with this mega multi-tasking helix serum primer! Featuring Youth Revival Bio-Available Mineral Complex (a proprietary blend of 15 vitamins, minerals and antioxidants), this all-in-one lightweight serum primer provides major benefits to smooth and condition the skin. The crystal clear, water-infused base boasts a lighter, more refreshing feel than most silicone-based primers, and is oil-free and fragrance-free.

STILA STAY ALL DAY® COVER POWDER FINISH FOUNDATION & CONCEALER ($36 at Ulta & stilacosmetics.com) Stick with Stila, we’ve got you covered with our new Stay All Day® Foundation & Concealer…coverage you love, now in a perfectly portable stick form. The creamy, weightless texture glides on effortlessly, blends seamlessly and dries to a soft, powder finish. Includes a perfectly paired concealer in the cap to neutralize under-eye circles and hide imperfections.

WHY WE LOVE IT:

• All-in-one complexion wardrobe – a foundation and concealer with a powder finish

• Foundation contains Youth Revival Bio-Available Mineral Complex™, a proprietary blend of 15 vitamins, minerals and antioxidants

• Concealer has peach undertones to neutralize discolorations, making it easier to conceal imperfections with less product

• 12-hour wear; water-resistant; fragrance-free

STILA STAY ALL DAY® FOUNDATION & CONCEALER ($40 at Sephora, Ulta & stilacosmetics.com) The foundation of Stila – Stay All Day® Foundation has been reunited with its coordinating concealer! Face the Day™ with Stila’s lightweight, high-definition, buildable-to-full coverage, soft matte foundation. Conveniently housed inside the cap is a creamy, full-coverage, refillable concealer that blends seamlessly to instantly neutralize under-eye circles and imperfections.

WHY WE LOVE IT:

• One package, two products

• Silicone coated pigments provide a lightweight, smooth, natural-looking finish

• Foundation contains Youth Revival Bio-Available Mineral Complex™, a proprietary blend of 15 vitamins, minerals and antioxidants

• The foundation dish dispenser creates the perfect pro palette for mixing and formula pickup with fingers or a brush

• Concealer has peach undertones to neutralize discolorations, making it easier to conceal imperfections with less product

• 12-hour wear; water-resistant; oil-free; fragrance-free

• 16 skin-perfecting shades

Stay tuned for my follow-up, FULL Stila launches. In the meantime, I will wrap up my fashion week marathon so that I may then bring you all my amazing backstage beauty recaps. 

September 7, 2017 - Backstage at NYFW with Stila covering backstage beauty 

~Evelyn Lugo

Jane Iredale Fall 2017

NEW FALL 2017 JANE IREDALE 

Skincare Supplements & Naturally Glam Collection

Earlier this month, jane iredale launched the new Fall 2017 line, which includes Skincare Supplements and the Naturally Glam Collection. I had the pleasure of attending the media event in May with Founder and President Jane Iredale herself, and test drove all the products in the collection, prior to the August launch. Which items are my fave? Well I can't get enough of the Skincare Supplements for starters (Skin Antioxidant, Skin Omegas, Skin ACCUMAX and Skin Vitamin A), as well as the lipsticks in the Naturally Glam Collection (Gwen & Paris). Both collections are already available for purchase at janeiredale.com (scroll down to see pics of the May event and the entire line-up!)

Jane Iredale - Founder and President

My jane iredale event haul: TRIED, TESTED & TRUE! 💕

Jane Iredale #BeautyWithBrilliance 

Media Event, May 4, 2017

it Cosmetics Summer Essentials

IT COSMETICS MDW
SUMMER BEAUTY

Hope you're ready, because your IT Cosmetics favorites are perfect to grab and go this Memorial Day Weekend, especially with the IT travel sizes. Grab 'em, throw 'em in your purse and get gorgeous on-the-go. Tiny but mighty and perfect from the pool to the beach and everywhere in between. The brand blessed me with the most amazing mailer, filled with goodies to keep me going throughout the summer, including a logo roundie blanket (thanks dolls!) 💋

Your Skin But Better™ CC+™ Cream with SPF 50+ Travel Size $15 - IT’s Your Best-Selling, Award-Winning Beauty Miracle! Your favorite Your Skin But Better™ CC+™ Cream is now available in travel size to perfect and protect your skin on the go! Clinically shown to hydrate skin, smooth texture, and enhance skin brightness while camouflaging skin imperfections. 

Travel Size Bye Bye Under Eye™ Anti-Aging Concealer $10 - Our best-selling waterproof concealer effectively conceals skin imperfections while improving the appearance of wrinkles with the help of skin-loving ingredients- hydrolyzed collagen, hyaluronic acid, vitamins and high performance pigment.

Brow Power™ Universal Eyebrow Pencil Mini $12 - The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure applied. IT’s the only eyebrow pencil you’ll need to pack!

#itCosmetics has me covered this summer

IT Cosmetics Friends 2017

SALE: IT COSMETICS

FRIENDS & FAMILY EVENT

Hurry, IT’s that time of year again…the IT Cosmetics Friends & Family event! it Cosmetics is rewarding loyal IT Girls with exclusive access to their semi-annual friends & family sale, an event that you DEFINITELY don’t want to miss. The sale will be a combination of palettes, sets, and individual face products, in a variety of shades, formulas, and categories – there’s going to be something for every IT Girl!

Here are the deets:

· Use the code Friends2017 to take advantage of the best sale of the year!

· The code will be live April 24, 2017 through April 28, 2017 (11:59pm EDT)

NEW IT Cosmetics GLOW

NEW IT COSMETICS
CONFIDENCE IN YOUR GLOW

I received the most amazing mailer last week from IT Cosmetics, another addition to their stellar "Confidence Crew": NEW Confidence in Your Glow ($32 each, available in: Instant Nude Glow, Instant Natural Glow and Instant Warm Glow). What is IT? A skin-transforming healthy flush blushing bronzer. ITs your blush, bronzer and highlighter in one sweep! They pair perfectly with Heavenly Skin One-Sweep Wonder Brush #705 ($48). 

#MACMinLiu

ANNOUNCING: MIN LIU FOR M∙A∙C 

AVAILABLE ONLINE & IN SELECT MARKETS APRIL 2017

The legend behind Ms Min brings her personal twist on Chinese traditionalism to a mythically charged M·A·C collection. Meditating on the creation and rejuvenation of life, her collaboration features indomitable reds, deep peony pinks and misty metallics, capturing the flow of energy that connects mountains, oceans – and all of us.

Quote from M∙A∙C Cosmetics Senior Vice President/Creative Director, James Gager: "We’ve continually loved Min’s collections. It’s been amazing to watch her become the force in contemporary Chinese design she is today. We’re fascinated with her modern take on traditional Chinese motifs, making us want to find a way to work together. When we first met, she brought a piece of fabric with indomitable red, deep peony pink and metallic details, which became the centerpiece of the collection’s design. It’s been a joy to partner with Min to create a subtle and elegant collection. I can’t wait to show the entire world the result!”

Quote from fashion designer, Min Liu: "M∙A∙C Cosmetics is an innovator of celebrating individuals, much like the essence of Ms MIN. The inspiration that guided this collaboration came from an ancient masterpiece about Chinese mythology culture, spirituality and folklore in the presence of nature. Energy, like beauty in fashion, flows and shifts over time. I find fashion and beauty to be the collision of personal expression of self, today being different than tomorrow, capturing our ying and yang, and the discovery of our quiet and our riot.”

Min Liu for M∙A∙C will be available online and in select markets April 2017. #MACMinLiu

Confidence in a Compact

NEW: IT COSMETICS CONFIDENCE IN A COMPACT SOLID SERUM FOUNDATION

(Note: press mailer, not available for sale as pictured above)

Get ready for this new skin-transforming, serum from IT Cosmetics: NEW Confidence in a Compact ($38 each - available in 7 skin transforming shades!) Until now, no one has been able to create a serum and combine it with pigments and SPF 50+ for full coverage. Not only does it deliver all the amazing skincare benefits of the best-selling Confidence in a Cream, the groundbreaking solid serum technology and high-performance anti-aging ingredients will truly transform your skin. 

Confidence in a Compact in TAN

M∙A∙C Kiesza

INTRODUCING:

M∙A∙C KIESZA

Canadian pop powerhouse Kiesza has dazzled countless dance floors. Now, the singer-songwriter introduces her newest instant hit: a collaboration with M∙A∙C! Strut into the supernova sensibilities of her signature Lipstick, Vamplify, Liquidlast Liner and Big Brow Pencil shades.

LIPSTICK

SRP $17.00 US/$21.00 CAD 

Dearly Beloved - warm soft brown (matte) 

VAMPLIFY

SRP $21.00 US/$24.00 CAD 

Thunder Kiss - deep chocolate

BIG BROW PENCIL

SRP $21.00 US/$25.00 CAD 

LIQUIDLAST LINER

SRP $21.00 US/$24.00 CA

Point Black - black

#MACKiesza will be available at select stores and online February 9 through March 23, 2017.

#MACSelena Restock Details

M·A·C SELENA RETURNS

DECEMBER 28, 2016!

Due to the overwhelming passion and excitement from Selena’s fans, M·A·C Selena will be available again in the United States and Canada on maccosmetics.com on Wednesday, December 28, 2016 and in stores in the United States and Canada on Thursday, December 29, 2016.

All products from the collection, including Bidi Bidi Bom Bom, will be available for purchase in stores and online, with the exception of Liquid Eye Liner in Boot Black. We heard your feedback and created a smoother online shopping experience. 

Please see details below regarding timing, availability and purchase limits. 

Notes on where to purchase online:

*Retailer online availability times and maximum SKU purchase limits will vary

Maccosmetics.com (US): Wednesday, December 28, 2016, 12:01AM EST *maximum 2 SKUs per product

maccosmetics.ca (Canada): Wednesday, December 28, 2016, 12:01AM EST *maximum 2 SKUs per product

Belk.com: Thursday, December 29, 2016

Bloomingdales.com: Thursday, December 29, 2016

Dillards.com: Thursday, December 29, 2016

Macys.com: Thursday, December 29, 2016

Nordstrom.com: Thursday, December 29, 2016

SaksFifthAvenue.com: Thursday, December 29, 2016

TheBay.com: Thursday, December 29, 2016

Notes on where to purchase in stores on Thursday, December 29, 2016:

*Contact your local store for hours and maximum SKU purchase limits*

M·A·C Cosmetics stores (US & Canada) *maximum 3 SKUs per product

Belk

Bloomingdale’s

Dillard’s

Hudson’s Bay Company

Macy’s

Nordstrom

Saks Fifth Avenue

#MACMariahCarey

INTRODUCING: M∙A∙C MARIAH CAREY

AVAILABLE ONLINE DECEMBER 8, 2016

IN-STORES DECEMBER 15 2016 - JANUARY 26, 2017

The elusive chanteuse and “songbird supreme” is back! Mariah Carey has dazzled us with her smash hits and timeless contributions to music for decades and now brings her impeccable glamour to an iconic makeup collection that’s all you’ll ever want.  #MACMariahCarey

LIPSTICK

SRP: $20.00 US/$23.50 CAD

1. I Get So OOC - shimmering brown (frost) 

2. All I Want - champagne shimmer (frost) 

3. Bit of Bubbly - soft pinky nude (cremesheen) 

4. Dahhlinggg! - pinky peach (cremesheen) 

5. MCizzle - cool peach (cremesheen) 

LIPGLASS

SRP: $18.50 US/$23.00 CAD   

1. Rainbow Interlude - soft white shimmer

2. It’s Just Like Honey - tan shimmer

3. Little Miss Monroe - true gold shimmer

4. Dreamlover - dirty pink shimmer 

(Online Only) 5. Butterfly Bling - pink bronze shimmer 

PRO LONGWEAR LIP PENCIL

SRP: $22.00 US/$25.50 CAD

1. So Dramatique - deep brown

2. New Ombré - cool peach

I’M THAT CHICK YOU LIKE / EYE SHADOW X4

SRP: $41.00 US/$43.50 CAD 

Whenever You Call - yellow gold (veluxe pearl)

Can’t Escape Me - dirty mocha with gold pearl (satin)

Golden Petals Scattering - cool brown shimmer (frost)

How You Thrill Me - rich dark brown (satin) 

IT’S EVERYTHING / EYE SHADOW X4

SRP: $41.00 US/$43.50 CAD 

Diamond Butterfly - silver white shimmer (frost)

I’d Give My All - muted mid-tone grey (lustre)

Images of Rapture - muted black with red shimmer (velvet) 

Twinks - deep plum with pearl (veluxe pearl) 

LIQUID EYE LINER

SRP: $22.00 US/$25.50 CAD

This Is My Night - rich brown-black

LASH

SRP: $18.00 US/$21.50 CAD  

1. 05 

2. 36 

EXTRA DIMENSION SKINFINISH

SRP $45.50 US/$52.50 CAD 

My Mimi - warm gold shimmer

POWDER BLUSH

SRP: $24.00 US/$28.50 CAD 

1. You’ve Got Me Feeling - light candy pink

2. Sweet Sweet Fantasy - deep coral

LOOSE POWDER

SRP: $39.50 US/$45.50 CAD 

Touch My Body - radiant gold shimmer

BRUSH

183 Buffer SRP: $59.50 US/$70.50 CAD 

239 Eye Shader SRP: $28.50 US/$34.00 CAD

M∙A∙C Mariah Carey will be available online December 8, 2016 and in-stores December 15 through January 26, 2017! 

~Evelyn Lugo