_LZcMkAanuKJ2fbFY43u532hSQk Ev Curl Gurl: April 2020


Saturday, April 18, 2020

Louis Vuitton Covid-19 Masks

Louis Vuitton Masques ©David Gallard

April 8, 2020 - Louis Vuitton has launched the production of hundreds of thousands of non-surgical protective masks, re-purposing its French workshops in Marsaz and Saint-Donat (Drôme), Saint-Pourçain (Allier), Ducey (Manche) and Sainte-Florence (Vendée), where three hundred artisans are mobilized in response to the French government’s plea for the increased production of alternative non-surgical masks to aid in the battle against Covid-19.

Louis Vuitton Masques ©David Gallard

Michael Burke, Louis Vuitton Chairman and CEO, formalized the start of production by visiting the Sainte-Florence workshop, where twenty-two artisans are voluntarily stationed and already making masks that will be provided to protect front line healthcare workers. Mrs. Correira, Director of the Marpa nursing-home in Sainte-Florence and Mr. Gaborieau, Director of the Saint-Vincent de Paul care home in Essarts, Bocage, both being among those receiving the newly created masks, joined Michael Burke in greeting the volunteers. These non-surgical masks have been approved by the different governing bodies and are created in collaboration with Mode Grand Ouest, a regional network of the textile industry who are supplying one of the main materials.

Louis Vuitton Masques ©David Gallard
In appreciation of the volunteers’ exceptional contribution, upon visiting the Sainte-Florence workshop, Michael Burke, thanked them, declaring: “As an important French House, Louis Vuitton wishes to commit at its level to producing many thousands of masks that will be distributed within the region, at no charge, to protect those who are most exposed. This production is the fruit of a wonderful collaboration with the regional sector of the textile industry.”


New York, NY April 16, 2020 - Louis Vuitton will re-purpose American workshops to produce non-surgical cloth face masks to aid in the battle against Covid-19 within the United States. Starting this week and next week, groups of Louis Vuitton artisans within each workshop located in Piscataway, NJ, Ontario, CA and Johnson County, TX, San Dimas, CA and Irwindale, CA will begin production of masks. Collectively when the workshops are at efficiency, these artisans will create hundreds of thousands of masks.

The face masks in production are made of cotton cloth with the ability to be re-used, washed and adjusted to better fit a variety of users. In coherence with social distancing and workplace guidelines specified by officials, each workshop will ensure safe and healthy working conditions for all artisans.

Masks will be donated and distributed in states currently most heavily impacted by Covid-19 and Louis Vuitton will partner with local organizations in each state leading the Covid-19 response effort.

Louis Vuitton’s American workshops join the House’s French workshops which have recently re-opened to support the production of non-surgical face masks for donation to healthcare workers and nursing homes in France. These efforts echo those already put in place by LVMH and many of its Houses in the global fight against Covid-19.


About Louis Vuitton 
Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewelry, and fragrance. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship. 

Wednesday, April 15, 2020

Dove Covid-19 Relief

Dove's Courage is Beautiful Ad Honor's Health Care Workers

Now more than ever, Dove - a brand with care at its core - is sharing how important it is for them to take action and help in any way they can, by dedicating products, resources, hand washing guidance and financial support worldwide during the Covid-19 Pandemic. As Dove continues to look to new ways to help, here are some of their current US initiatives. For more information, you can also visit www.dove.com/besafe.


Honoring Health Care Workers
  • To recognize the incredible healthcare workers on the front lines and raise awareness for the realities of their heroic daily acts, Dove created the Courage is Beautiful film. Courage is Beautiful features images of people fighting for our safety every day, demonstrating self-sacrifice and putting their patients and community first for the greater good (see film HERE). This film will run on TV and social media to serve as a reminder of those risking their lives for our safety.

  • In partnership with Vaseline, Dove has made a $2 million donation to Direct Relief to go towards PPE, ventilators and medicines for healthcare workers on the front lines. Dove is also working with Direct Relief to donate additional personal care products to hospitals and health care centers in the US, following a 200,000 mask donation to local hospitals in NJ, where Dove is based.


Direct Community Support:
  • $2.5 million worth of Dove products have been pledged to Feeding America so far, as part of Unilever’s global commitment to donate €100 million ($108 million USD) worth of products and food to those who need it most (more details HERE).
  • Dove is participating in Unilever USA’s United for America efforts, including a national Day of Service on May 21 where every essential item produced that day by Unilever at its U.S. factories will be donated and delivered to community partners (more details HERE).

Raising Awareness for the WHO Guidelines:
  • Dove is helping to spread the message about the importance of washing hands properly & frequently, in line with the World Health Organization’s guidance. Dove is turning some of its TV ad-spots into timely reminders that people need to get up and go wash their hands. The brand’s message is that it doesn’t matter what brand you use – wash with any soap, just remember to do it often to care for yourself, your loved ones, and the world (check out the spot HERE).

At Home Support for Teens & Parents

  • The Dove Self-Esteem Project is adapting its current tools and programs to support teachers, parents, guardians and caregivers tasked with remote learning to reach teens and young people with self-esteem and mental health education while schools are closed (resources HERE).
  • In addition to these free online tools and resources, Dove will launch a four-episode series to reach teens directly on social media with accredited self-esteem education. Topics will cover: Well being at Home, Using Social Media Wisely and Building Body Confidence.

Monday, April 13, 2020

La Roche Posay Covid-19 Donations


Hi everyone, I hope that you are are all safe and well during these difficult times. I'm doing well, working from home one month today, and so proud of so many, in both my personal work life and all the beauty brands that I am honored to work with - like La Roche-Posay. As part of L’Oréal’s solidarity Plan to fight Covid-19 and support healthcare professionals, La Roche-Posay is donating nearly one million 200 ml purifying hand gels to hospitals and clinics throughout the world.

The brand will also be distributing over five million purifying hand gels (75 or 100 ml) to partner pharmacies across the world as of April to answer the hand gel shortages.


About the Hand Gel
This gel is in line with all the recommendations of the World Health Organization. The La Roche-Posay gel is also rich in glycerin and it has purifying and hydrating properties. It has no perfume, its formula is hypoallergenic and tested under dermatological control.

For more information on La Roche-Posay products, please visit https://www.laroche-posay.us