REDKEN NYFW: Tory Burch FW20

NYFW:TORY BURCH FW20 

REDKEN HAIR BY GUIDO

Redken Global Creative Director Guido Palau capitalized on soft texture with a twist at Tory Burch’s FW20 NYFW Show.

“The hair at Tory Burch this season is a little 70's and a little Victorian. I’m using Redken Extreme Play Safe when blow-drying to heat protect and fortify the hair. My key product at this show is the NEW! Redken Deep Clean Dry Shampoo to absorb excess oil and product to revitalize the hair. I also love using it to give a touch of volume at the root. To create the twist, I’ve center-parted the hair and a pulled a small section on either side back that I’ve secured with an elastic. My trick is to also use the NEW! Redken Deep Clean Dry Shampoo under each section to add a touch of volume and texture to hold the look. Then, I flip the secured sections over to create the twist, and then used an iron just to create a little bit of a bend in the lengths.” – Redken Global Creative Director Guido Palau

GET THE LOOK:

1. Prep hair by washing with Redken Extreme Shampoo and Conditioner.

2. Apply a quarter-sized amount of Redken Extreme Play Safe to lengths and ends to heat protect up to 450 degrees.

3. Blow-dry hair with a round brush, leaving it smooth.

4. Once fully dry, create a center part with your fingertips.

5. Apply a few spritzes of the NEW! Redken Deep Clean Dry Shampoo to your roots and in your face-framing pieces to add in some touchable volume.

6. Take about a 1” section of hair on each side of your hairline and bring each section to the back middle of your head. Secure loosely with an elastic.

7. Twist the secured pieces over themselves to create a rolled effect for soft glamour.

8. Add a few bends throughout your lengths with a 2” iron. Once cooled, run your fingers through your lengths to soften.

9. Spritz a few spritzes of Redken Triple Dry 15 Dry Texturizing Spray throughout your lengths and ends and tousle for an airy, soft look.

REDKEN All Soft Mega

REDKEN ALL SOFT MEGA
FOR SEVERELY DRY, COURSE HAIR

Well, cold brisk weather is here again and that means dry air and hair, with lots of frizz for my curls. Between wearing hoods, hats, the heater and cool crisp air, my hair gets a lot of friction and needs help to stand the test of the temps. My friends REDKEN sent me their All Soft Mega line - for severely dry, coarse hair - earlier in the year (back in March) after its launch in February, and I can honestly say that this super-food infused hair care system, which was specifically designed to soften, nourish and replenish, brought my curls back to life. 

Infused with a nourishing mix of sacha inchi extract, aloe vera gel, cactus extract, and Redken’s exclusive ROOT-CORE-TIP (RCT) Protein Complex to treat hair from the root to the core to the tip. Dry, coarse and unmanageable hair can now be touchably soft, smooth and full of shine. All Soft Mega range includes a Shampoo, Conditioner, Mega Mask, Hydramelt Leave-In Conditioner and, a first for the brand: a NEW! Recovery Tissue Mask Cap, designed to be used weekly for just ten minutes in the shower. Inspired by Korean Beauty and its trending hydrating facial masks, the NEW! All Soft Mega Recovery Tissue Mask Cap delivers intense moisture to severely dry, coarse hair to increase hydration and manageability. It’s like a hydrating facial for your hair!

Redken All Soft Mega line is available at Redken salons nationwide, ULTA, Beauty Brands, JCPenney, and lookfantasic.com

NEW Redken Brews

INTRODUCING NEW REDKEN BREWS!

INSPIRED BY BEER, CRAFTED FOR MEN

January 2018 (NEW YORK) – In 2004, Redken introduced its first professional grooming line for men, Redken for Men. Staying true to our heritage, the next generation of men’s essentials is here: Redken Brews. The complete collection includes stylers formulated for endless looks, beer-inspired, malt-infused hair care formulations, skin solutions for shavers and non-shavers, beard care and no foil, no fuss color services for men.

Sent to me by REDKEN for review and joining a shower filled of REDKEN for him!

With repackaged iconic products, the haircare range upgraded to include malt, and an expanded portfolio to include six new products (noted with a * in their name) Redken Brews is now the complete destination for every man’s grooming needs. To celebrate the launch, Redken Brews actually has its own Instagram! Please follow us on Instagram @barbersandbrews 

Redken SS2018: Calvin Klein

REDKEN'S NYFW RECAP:

CALVIN KLEIN

Let's kick off the NYFW "backstage beauty" recaps with my loves REDKEN (many more "get the looks" from Redken coming right up, so stay tuned dolls.) This season, Redken Global Creative Director Guido Palau capitalized on trims and texture at Calvin Klein’s SS 2018 Show.

“This season at Calvin Klein, it’s all about the individual. We’ve trimmed some of the girls’ hair to be reminiscent of Mia Farrow. There is an ease to the hair. We’re using Redken No Blow Dry Cream throughout the lengths to enhance individuals’ natural texture.” – Redken Global Creative Director Guido Palau.

Guido Palau

GET THE LOOK:

1. Prep hair with Redken Clean Maniac Clean-Touch Micellar Shampoo and Redken Clean Maniac Clean-Touch Conditioner.

2. While hair is damp, apply a small amount of Redken No Blow Dry Cream to your lengths and ends.

3. Apply a little extra Redken No Blow Dry Cream around the crown for extra hold.

4. Allow hair to air-dry.

NEW Redken Curvaceous

JOIN REDKEN'S CURL REBELLION:

NEW CURVACEOUS CURL LINE

Oh yes, here is a curl care launch that this curl~gurl has been waiting for. I'm already a fan of Curvaceous curl line since the original 2012 launch (even attended the event back then), so it's no secret that I joined the REDKEN #CurlRebellion. Available in salons now, introducing the NEW Curvaceous, a professional customizable system that styles and transforms all curl types, whether waves, curls, and spirals. Suitable for color-treated hair, Redken Curvaceous is the first professional system to address top curl concerns including dryness, frizz, fragility and dullness, while also providing three days of curl definition and 97% frizz reduction. 

Featured in each of the 10 Curvaceous products, is the exclusive Curl Memory Complex, a combination of sugar crystals to attract moisture and reactivate shape, moringa oil to drench dehydrated curls with a boost of moisture, and UV filters to shield hair from environmental aggressors and protect color-treated waves, curls and spirals from fading.

REDKEN Cleansing Conditioner

REDKEN INTRODUCES

GENIUS WASH CLEANSING CONDITIONERS

Genius Wash cleansing conditioners, sent to me by the REDKEN team!

February 2016 (NEW YORK) – It’s not rocket science, but it is genius! Now, you can wash smarter by rotating your haircare regimen with Redken’s NEW Genius Wash cleansing conditioners. Genius Wash cleansing conditioners cleanse and condition in one step for ideal moisture replenishment, manageability and color radiance, so your hair is always clean, but never over-washed. Available in three gentle formulas for medium, coarse and unruly hair, Genius Wash cleansing conditioners work ingeniously when rotated with your favorite Redken shampoo to provide the gentle cleansing and extra conditioning on the days you need it.

“Genius Wash is an ideal way to whisk away build-up of oil or debris from your hair and scalp as often as needed without stripping any of the essential natural moisture,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “You can easily switch up your standard haircare regimen by alternating your traditional Redken shampoo with Genius Wash, so you will maintain optimal conditioning and avoid over-washing.”

PRODUCT LINEUP & TECHNOLOGY

New REDKEN Services

REDKEN INTRODUCES NEW FRIZZ DISMISS & 

EXTREME LENGTH IN-SALON BACKBAR SERVICES

November 2015 (New York, NY) – Clients looking for quick and effective results that eliminate frizz as well as promote longer, healthier hair now have more options with Redken’s NEW! backbar offerings. Providing immediate salon results, the new Frizz Dismiss and Extreme Length Backbar Services can be easily incorporated into regular salon visits and can be paired with at-home haircare regimens to help maintain results.

REDKEN Summer Hairstyle

MIU MIU RESORT 2016

REDKEN SUMMER HAIR 

If the heat and humidity has you left wondering what to do with your hair, look no further than the Miu Miu Resort runway show! Redken Global Creative Director Guido created the ultimate unstructured topknot for the show, which also happens to be a perfectly chic style for when it’s too hot to let your hair down. Thanks to REDKEN and the arsenal of products I have received from the brand, this Curl~Gurl with Hair to Share had absolutely no problems "taming the mane!" This simple do looked (and felt) good! 

I even rocked this chic hair do today!

"The inspiration for the Miu Miu Resort show was the 80’s club kids. First, I applied Redken’s Diamond Oil Shatterproof Shine to the hair, concentrating on the ends and the fluffy hairs around the hairline to give the hair an almost sweaty look. Then, I gathered the hair into a ponytail, twisting it into a loose unstructured, arrogant topknot. Pieces were pulled out to fall over the eyes like the girls had been dancing all night in a hot night club."~ Guido

REDKEN & Suki Waterhouse

REDKEN ANNOUNCES

SUKI WATERHOUSE AS NEW BRAND MUSE

July 2015 (New York, NY) – Redken is excited to announce actress and model Suki Waterhouse as our newest brand muse. Suki joins an elite collective of Redken muses and trend creators, including models Lea T and Soo Joo Park, renowned hairstylist and fashion industry legend Guido, and celebrity hair-colorist Tracey Cunningham.

British-born beauty Suki is a fashion industry favorite, known for her signature blonde hair and fringe.  She is currently the face of Burberry and has several upcoming movie roles. She has appeared on the covers of Vogue UK, Lucky, Tatler, Elle UK, Allure UK, and appeared in Vogue, Love Magazine, Stylist, and Vogue Japan. 

"Suki is known for her chic style and effortless cool,” says Shane Wolf, Global General Manager of Redken 5th Avenue. "She’s striking, multi-talented, and dynamic. She brings a great energy to Redken.”

Suki Waterhouse will make her Redken 5^th Avenue debut in August 2015, appearing in a print and digital campaign for Diamond Oil Glow Dry.

Follow @Redken5thAve and @sukiwaterhouse for more to come.

HAIR - Redken's Dior Resort 2016 Recap

CHRISTIAN DIOR RESORT 2016 COLLECTION

HAIR BY GUIDO, REDKEN GLOBAL CREATIVE DIRECTOR

To complement the destination-inspired designs of Creative Director Raf Simons, Redken Global Creative Director Guido created an easy, luxurious look for Dior’s 2016 Cruise Collection, which was presented at Pierre Cardin mansion on the French Riviera. Guido’s trick to achieving the luscious locks? Simply wash hair with Redken’s All Soft Shampoo and Conditioner and let the hair air dry. Then lightly bend sections of hair around a large-barreled curling iron, apply a few drops of Diamond Oil Shatterproof Shine from mid-lengths to ends and finish with a mist of wind blown 05 dry finishing spray.

Redken Global Creative Director Guido

“The hair for Dior cruise this season epitomizes an easy, natural texture. Each girl kept her individual texture and length. I just enhanced the shine a bit with Redken’s Diamond Oil Shatterproof Shine and then sprayed wind blown 05 all over for a very beautiful, airy texture and a little volume at the roots.” - Guido, Redken Global Creative Director

REDKEN PRODUCTS USED

Redken All Soft Shampoo

Redken All Soft Conditioner

Diamond Oil Shatterproof Shine

wind blown 05 dry finishing spray

Create the Look:

1. Start with clean hair by washing with Redken All Soft Shampoo and Conditioner

2. Use your fingers to create a natural, off-center part, and then allow hair to air dry

3. When hair is completely dry, take small sections of hair and bend them around a 1-1/2 inch curling iron to smooth the cuticles and give subtle movement.

4. Finish by applying a few drops of Redken Diamond Oil Shatterproof Shine from mid-lengths to ends, and then misting Redken wind blown 05 dry finishing spray all over for a lightweight, airy effect.

Redken 5th Avenue NYC is a professional hair care and hair color company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. 

*Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com , like Redken on Facebook  or follow us on twitter @Redken5thAve and Instagram .

REDKEN: Launching May 2015

NEW: REDKEN LUXE BLUR
#SpreadTheBlur

Launching May 2015, the first-ever hair color technique created by Redken Artists, Blur is revolutionizing the industry once more with the introduction of the NEW! Luxe Blur, three new blending techniques: Midnight Blur, Champagne Blur and Rose Gold Blur – that transform brunettes and blondes alike by providing more dimension and radiance than ever before.

“For nearly everything in today’s society, customization is seen as a necessity rather than a privilege. The introduction of Redken Blur has provided colorists with incredible flexibility and room for creativity, enabling them to create customized looks for clients that are both wearable and unique,” says Redken Celebrity Colorist Tracey Cunningham. “The NEW Luxe Blur techniques are an ‘organized chaos’ that speak to a range of looks and techniques, from the romantic Rose Gold Blur and glistening Champagne Blur to a bolder Midnight Blur!”

REDKEN Fashion Collection

NEW REDKEN FASHION COLLECTION

Fall/Winter 2015 Fashion Week has officially wrapped, and now Redken is excited to introduce to you its NEW Fashion Collection: four products inspired by Redken Global Creative Director Guido’s most iconic runway hairstyles.

Redken Global Creative Director, GUIDO

“These days, people are very aware of what’s going on in fashion. Everyone has a front row seat. They want to know how to create the looks, and they need products to help them achieve that,” says Guido. “The great thing about fashion and beauty now is there’s no right and wrong. You make your own rules. The products in Redken’s new Fashion Collection help you achieve the look you want.”

FASHION COLLECTION PRODUCT LINE-UP

1. metal fix 08 metallic liquid pomade

2. braid aid 08 braid defining lotion: used at Valentino and Dolce & Gabbana

3. short sculpt 19 touchable texturizing gel: used at Sacai and Loewe

4. stay high 18 high-hold gel to mousse: used at Alexander McQueen, Miu Miu, Oscar de la Renta and Prada

UPDATE: My Personal Redken Pillow Proof Blow Dry Bar Experience

MY CUTLER SALON, REDKEN PILLOW PROOF 

BLOW DRY BAR EXPERIENCE

If anyone is going to get this Curl~Gurl to rock straight hair, it's REDKEN. Yes there may be "other blow dry bars", but they're not Redken nor Cutler and I haven't let them touch my hair, end of story! Curls are my thing and I can assure you that they will continue to be (rest assured stay tuned.) See, my hair hasn't been straight in nearly two years, so with Redken's NEW Pillow Proof Blow Dry Bar, at the Cutler Salon in Soho - it was long over due (check out my recent post announcing their grand opening here.) I spent my Saturday afternoon enjoying a blowout, courtesy of my pals at REDKEN & Cutler Salon. If you know me, then you know that my hair can get pretty wild, so I decided to walk into Cutler Salon - the same way I woke up. I just had to see if they could "tame my mane" without being scared off. My stylist Jocelyn bravely rocked it!

I woke up like this - so I walked in like that!

Once I arrived, I put my robe on and sat with my stylist Jocelyn for a quick consultation. With the bars "Get it Fast, Make it Last" slogan, I loved how confident she was about making my hair sleek and assured me I would look fab. I got my hair washed, conditioned and she quickly got to work. I normally have my hair set in rollers before it's blown out and that entire process usually takes well over an  hour. She did my hair in half the time; wash, straight to blow dry and it still looks AMAZING - ZERO FRIZZ! I'll keep it this way all week for sure!

My choice was "Sleek For Days" (2nd row, 1st from the right)

REDKEN products used for my blow-out

Now before many of my beloved curl~friends fall back, relax - I can assure you that my curls will be back by the end of the week (change is good once in a while, no?) I did ask to have 3 inches cut off my ends (desperately needed in order to do justice to my new do) and my hair is the longest its ever been... way too long! I had a blast with my stylist Jocelyn, especially when she asked if my hair was the result of 5 years of growth - it's actually 5 MONTHS!

My hair prior to the trim (had to be done!)

"Sleek for Days", more like Sleek for a WEEK - love it!

If you're ready to experience REDKEN'S Pillow Proof Blow Dry Bar at Cutler Salon, book your appointment online anytime at through StyleSeat here. I promise you, you will love it (pffft, just look at the miracle they performed on me, lol!) #EvApproved #RedkenReady 

~Evelyn Lugo