_LZcMkAanuKJ2fbFY43u532hSQk Ev Curl Gurl: REVLON Challenge


Thursday, July 30, 2015

REVLON Challenge


REVLON Million Dollar Challenge

FOR IMMEDIATE RELEASE – July 30, 2015 (New York, NY) – Revlon announced today the second phase of its new philanthropic platform designed to have a greater impact on women’s health initiatives with the Revlon LOVE IS ON Million Dollar Challenge. The Revlon LOVE IS ON Million Dollar Challenge is inviting charities dedicated to three leading health issues facing women today -- women’s cancers, heart disease, and diabetes -- to participate in an online fundraising challenge. The charity that raises the most donations for their cause over the course of six weeks will win an additional $1 million donation from Revlon. While the challenge will kick-off on September 21, 2015, the application for charity entrants goes live today.

To host this fund-raising challenge, Revlon is partnering with CrowdRise, the leading site for charitable crowdfunding. The Revlon LOVE IS ON Million Dollar Challenge is the biggest challenge award in CrowdRise’s history.

“It is Revlon’s mission to inspire positivity and love. With this challenge, we want to encourage the public to show their love for these critical women’s health initiatives that have a direct impact on women’s lives,” said Lorenzo Delpani, CEO of Revlon. “We hope this challenge will not only ignite the passion that the public has for their favorite causes, but empower a diverse group of non-profits that are making a real difference in women’s lives,” added Delpani.

“We are excited to enter this innovative, new realm of fundraising,” said Victoria Ashley, Head of Global Public Relations for Revlon. “CrowdRise’s reputation for being the leader in this modern philanthropic space made them the perfect choice to help us expand our charitable reach.”

Starting today through October 5, charities dedicated to the selected causes can complete an online application at https://www.crowdrise.com/revlonchallenge for a chance to compete. The participating charities will be announced on a rolling basis.

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