_LZcMkAanuKJ2fbFY43u532hSQk Ev Curl Gurl: M∙A∙C #VIVAGLAM World AIDS Day


Tuesday, December 1, 2015



At M·A·C, every day is World AIDS Day, and this year it’s particularly special as we announce the M·A·C AIDS Fund has raised $400 million through the sale of #VIVAGLAM lip products! 

Did You Know:
The M·A·C AIDS Fund was created in 1994 to raise money and awareness for HIV/AIDS when the pandemic was dramatically affecting the world

Since 1994, every single penny of the selling price of a #VIVAGLAM lip product goes directly to the M·A·C AIDS Fund to help people around the world affected by HIV/AIDS.

The M·A·C AIDS Fund is the largest corporate one non-pharmaceutical donor in the fight against HIV/AIDS.

Ariana Grande is the 24th #VIVAGLAM 2016 spokesperson.

Each year 19,000 M·A·C artists take off their brush belts, roll up their sleeves and volunteer at HIV/AIDS organizations around the world.

One #VIVAGLAM lip product can:
  • Purchase 254 condoms to prevent the transmission of HIV
  • Provide fresh fruit, vegetables, and grocery essentials to a mother and child affected by HIV for a full week
  • Provide 32 Safer Sex Kits, which include condoms, lubricant and instructions
  • Provide a clean, safe place to sleep for two nights for one resident living with HIV/AIDS
  • Buy 10 individually tailored, nutritious meals for a person affected by HIV/AIDS
  • Purchase one rapid oral HIV test
  • Provide crisis counseling to a person living with AIDS who is also struggling with drug addiction, mental illness and homelessness
  • Provide a new job interview shirt and tie for one resident at an HIV/AIDS housing organization
  • Buy a pair of school shoes for a child orphaned by AIDS
  • Test 14 pregnant mothers for HIV

Superstar Miley Cyrus makes a lot of noise as our 2015 spokesperson, with two surefire hits in one exclusive set: a super-sexy hot pink Lipstick and matching Lipglass filled with sparkling pearl shimmer. This holiday collection also features three of our most iconic #VIVAGLAM shades in one sleek little compact.

Every cent of the selling price of #VIVAGLAM products goes toward helping women, men and children living with and affected by HIV/AIDS.

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