DOVE & TWITTER BRING #SPEAKBEAUTIFUL
BACK ON OSCARS NIGHT!
Dove and Twitter are bringing #SpeakBeautiful back to Oscars night to address online body-shaming and negativity. The night of the Oscars marks the one-year anniversary of the #SpeakBeautiful initiative, which has contributed to a 36.8% decrease in negative conversations about beauty online, but there is more work to be done.
Watch & learn about our NEW tool—The #SpeakBeautiful Effect.
Dove + Twitter released a NEW VIDEO that reveals new new-cutting edge technology developed by Dove and Twitter that analyzes a users’ tweets to assess their ‘#SpeakBeautiful Effect’ and help them realize the impact of their online words. Anyone who RT’s the video directly from @Dove on Oscars Night will be automatically signed up to be of the first to access this new #SpeakBeautiful technology launching mid-March.
- Dove will join The Academy in welcoming 900 fans to participate in interactive experiences on the ground the day of Oscars and a Viewing Party at the El Capitan Theatre.
- Over 200 women and girls, including researchers, social scientist, self-esteem experts and body-positive influencers (i.e., GabiFresh, Sarah Conley and Jess Weiner) to participate in the conversation online to build confidence, widen the definition of beauty and spread positivity.
What does this tool do?
- Allows women will see this issue come to life and reveals a new-cutting edge technology developed by Dove and Twitter that analyzes a users’ tweets to assess their ‘#SpeakBeautiful Effect’ and help them realize the impact of their online words.
- The new technology sifts through 6 months of the user’s Twitter history and uses detailed linguistic classifiers to provide a custom online behavior/personality analysis.
Be sure to bring your positive and #SpeakBeautiful on Oscar night with Dove and Twitter!
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