Thursday, July 31, 2014


Bethany Mota - $25.00 

On Monday, July 28th, teen YouTube sensation Bethany Mota (seriously, she has over six million subscribers) launched her first fragrance with Aéropostale, a perfect balance of vibrant fresh fruits and florals, delicious creaminess and sweetness. I cannot even begin to tell you how much security was on hand, they shut down the entire second floor and covered every inch of the store (sweet!) I was on hand for this launch at the Aéropostale store in Times Square, surrounded by sweets and scents and I also had the pleasure of meeting Bethany! Of all the notes in the fragrance, I pick up vanilla (which I love) and I keep getting asked by coworkers and strangers alike, what scent I have on. Bethany looked very excited for her new fragrance (which officially hits stores Monday and will be available exclusively at all of Aéropostale’s 850 retail locations nationwide and on Aeropostale.com) and she was just as sweet at her fragrance. 

Top: Bergamont, Red Berry Mélange, White Peach
Mid: Cotton Candy, Praline, Strawberry Flower
Base: Vanilla Sugar, Crystallized Musk, Creamy Wood

Bethany's signature fragrance was created through a collaboration with a young French female partner, Beth Pritchard (Sunrise Beauty) in a custom designed bottle, heart-shaped that is dusted with gold. The cap details signify Bethany's love of prints and bows and have three gold charms - her signature touch: her heart logo, name and half moon symbolize her phrase "Love you to the moon...".

Designing my fashion line with Aero has been such a dream, and since my viewers and I are on this journey together, I wanted us to have a fragrance that's fresh and new just in time for back to school,” says Mota. “I was involved in every aspect of bringing this to life, from choosing the perfect scent to designing the bottle, which adds that extra personalized touch that will leave a lasting impression.” Bethany's fragrance is $25.00 for the large bottle, with the shimmer perfume roller ball going for $12.00.

Emilia Fabricant, Executive Vice President at Aéropostale said: "We are thrilled to continue and expand our partnership with Bethany. Bethany is authentic and our core customers closely identify with her. She is a wonderful role model, has been an Aéropostale customer herself for years, and is a truly natural fit for the brand.”   

Other Aéropostale fragrances launching August 31st 
(large bottle $20, roller ball $10) 
Cloud 9, Sugar Rush and Soho Nights
*Cloud 9 (floral citrus) NOTES - Top: Mandarin, Grapefruit, Zesty Lemon, Mid: Apple, Jasmine, Muguet Base: Cedarwood, Sandalwood, Musk

*Sugar Rush (floral fruity gourmand) NOTES - Top: Crushed Pomegranate, Citrus Sparkles, Red Berries Mid: Pink Peony, Orris, Osmanthus Nectar Base: White Woods, Caramel, Musk

*Soho Nights (floral oriental) NOTES - Top: Red Fruits, Citrus Bouquet, Peach Mid: Iris, Lily of the Valley, Freesia Base: Golden Amber, Patchouli, Blonde Woods

*Live Love Dream (not pictured fruity gourmandNOTES Top: Juicy Orange and Pineapple sprinkled with Pink Pepper Mid: Lily of the Valley Base: Blonde Woods, Raspberry and Soft Musk

Head over to any of the 850 Aéropostale locations to pick up Bethany Mota's first-ever fragrance, or visit: Aeropostale.com

~Evelyn Lugo

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