REDKEN: ADAM LEVINE GOES PLATINUM - YOU CAN, TOO!

REDKEN BLONDE IDOL

Redken Hair Color Consultant David Stanko has the inside scoop on how to obtain and maintain the season's hottest haircolor trend.

#NotABoxedBlonde

Everyone is doing it. First Miley, then Beyonce and now Adam Levine. We didn't see it coming, but we love it. Redken Hair Color Consultant David Stanko has the inside scoop on what you should tell your stylist to get the perfect platinum, and the hair care products you need to maintain your new hue. What type of blonde are you? 

OBTAIN:

With summer on the horizon, everyone wants to be lighter and brighter overnight.

"Every cool dude does it at least once: either a buzz or goes blonde," says Stanko. "In this case, I would use Redken Flash Lift  Maximum Power Lightening Powder and a 30 volume developer to lift Adam's medium-brown hair to pale yellow. Then, I would use Shades EQ to tone and keep it cool for a cool guy like Adam. Of course, guy or gal, Redken's Blonde Idol is a must to maintain."

MAINTAIN:

Care is key in keeping your platinum up to par. Now that the sun is here, you need products that will maintain your tone and protect it from the sun's harmful UV rays. Redken's NEW Blonde Idol hair care range delivers a revolutionary specialized hair care treatment that is perfect for keeping your platinum, platinum. Here are the key

products you need and why:

1. Sulfate-Free Shampoo: This pH balancing, extra-gentle shampoo gently cleanses and strengthens to maintain the hair's integrity.
2. Custom-Tone Violet Conditioner: Light enough for even the finest blonde hair, this custom-tone conditioner releases a custom calibrated blend of color-depositing and conditioning dual-chamber formulas to help maintain tonality. The violet contains kerabond, violet leaf extract and lactic acid to strengthen and neutralize brassiness for cool blondes.
3. BBB Blonde Multi-Benefit conditioning spray: To balance, beautify and brighten your blonde, spritz in this lightweight leave-in or rinse-out multi-benefit conditioner.
4. Mask nourishing rinse-out treatment: This lightweight, nourishing formula targets porous, damaged areas with intense hydration and smoothness to renew softness and amplify shine.

 

Try Redken Blonde Idol to experience the next revolution in blonde care. No Brassiness. Guaranteed. Visit www.redken.com to locate a salon where you can schedule an appointment with a stylist who will help find your perfect formula and shade.