_LZcMkAanuKJ2fbFY43u532hSQk Ev Curl Gurl: BCA: essie Joins City of Hope


Tuesday, October 7, 2014

BCA: essie Joins City of Hope


October is Breast Cancer Awareness Month and this year essie is proud to join City of Hope, a leading cancer research and treatment center developing tomorrow’s cures today. essie hopes you will choose a cheerful new shade of pink to help remind you, and the world, that breast cancer awareness starts with each of us. 

essie's Breast Cancer Awareness 2014 Collection Pinking About You, I pink I Can and Pink Happy retails for $8.50 per bottle and is available starting October 2014 at essie.com and at fine salons and beauty destinations worldwide. Why did essie choose these three shades for Breast Cancer Awareness? "When we created these shades, we were pinking about you. When you’ve got friends in your corner and feel pampered and polished with beautiful nails, just say “i pink i can” -- and you will. Whichever color you choose, you can’t help but get pink happy....
My BCA essie "pink pick?" i pink i can

essie "pink happy" and "i pink i can"
Let's take a look at the trio that essie launched for Breast Cancer Awareness Month....

Pinking About You: Effervescent. Lovely. One-of-a-kind! This viviacious top coat of pretty pink is simply unforgettable. 

I Pink I Can: Simply amazing! With this quintessential optimistic pink in your corner, you're made in this shade.

Pink Happy: Laughter is the best medicine, and the happy energy of this bright fuchsia berry is sure to put a smile on your face. 

Join essie in this important cause, and let’s stand together (on perfectly manicured feet, of course) to beat breast cancer!

About City of Hope: Designated by the National Cancer Institute as a Comprehensive Cancer Center, City of Hope has been a health-care pioneer for more than 100 years, with research and treatment protocols that advance care throughout the world. City of Hope’s breast cancer program in particular provides women with state-of-the-art therapies, as well as supportive care and long-term follow-up, helping women and their families manage the complete process of treatment and recovery. Visit www.cityofhope.org for more information.

~Evelyn Lugo

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