_LZcMkAanuKJ2fbFY43u532hSQk Ev Curl Gurl: Herbal Essences & PETA


Sunday, March 31, 2019

Herbal Essences & PETA



Herbal Essences has long been one of my favorite shampoo and conditioner, and things just got better with two major news: 1. The launch of their first sulfate free collections earlier this year. Herbal Essences became the first mass hair care brand to become EWG VERIFIED for their sulfate-free botanical shampoos. 2. They've also joined PETA - earning a spot on their "Beauty without Bunnies" list 🐇(see below). Earlier this month I received official mailing from PETA directly, confirming the news, along with a sample of an Herbal Essences shampoo. 


P&G sent me the NEW Herbal Essences Honey & Vitamin B and Birch Bark Sulfate Free Shampoos and Conditioners (Note: the Honey & Vitamin B are my fave of the two). 


Herbal Essences Birch Bark Sulfate Free Shampoo and Conditioner

This collection is formulated with bio:renew and is designed to provide a gentle, yet effective cleanse while also being safe for color treated hair. The collection contains 0% sulfates, gluten, colorants, parabens and mineral oil with an aroma of dewy floral bouquet, aquatic/marine and a lingering scent of warm amber.

Herbal Essences Honey & Vitamin B Sulfate Free Shampoo and Conditioner
This collection is designed to moisturize hair, leaving it soft and smooth with a comforting scent of honey, jasmine and creamy vanilla. The collection contains 0% sulfates, gluten, colorants, parabens and mineral oil.

PETA Welcomes Herbal Essences 
to its Cruelty-Free Brand List


Cincinnati, Ohio - Procter & Gamble's Herbal Essences brand has joined PETA's Beauty Without Bunnies program. The well-known brand has been added to PETA's list of companies and brands that don't test on animals and will soon feature PETA's cruelty-free bunny logo on its packaging.

Herbal Essences' parent company, Procter & Gamble, has partnered with PETA for many years to end animal testing in the beauty industry across the world, with notable changes in regions such as China. The company is also collaborating with PETA scientists on a variety of efforts to replace the use of animals in deadly toxicity testing. Both PETA and Herbal Essences will continue to work together to ban animal testing globally.

"For years, we have been a pioneer in animal testing alternatives," says Lisa Jennings, Vice President, Global Herbal Essences. "PETA's cruelty-free credential and logo provide consumers with the assurance they are looking for as they choose their shampoos and conditioners. We're proud to have passed PETA's stringent verification process to join their trusted list of cruelty-free brands."

"Procter & Gamble has shown a commitment to ending the use of animals in tests wherever and whenever possible and has worked for years to develop and promote non-animal methods," says PETA Senior Vice President Kathy Guillermo. "PETA is pleased to collaborate with P&G scientists to spare animals from deadly tests, and we're delighted to welcome Herbal Essences to our cruelty-free list."

Procter & Gamble's work with the PETA International Science Consortium includes co-authoring a paper describing non-animal approaches to assess respiratory toxicity and participating in a consortium that works with the Food & Drug Administration to gain regulatory acceptance for non-animal tests.

For more information, please visit PETA.org or HerbalEssences.com.

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