ALTERNA HAIRCARE, TEMPTU, PRITI NYC
CONCEPT (September 4, 2012 - Backstage Beauty ATHLETA S'15)
For the Crush of Adrenaline presentation, Athleta channeled the strong, sporty woman with a high fashion edge. Key makeup artist, Talia Shobrook, chose a palette of feminine yet powerful colors to showcase the edgy performance. The look was a strong woman - someone who isnt scared to show too much skin, Talia explained. For me, its a new thing Im calling it Flawless Fun. Fitness is such a huge part of our lives today, and flawless, healthy looking skin is always the look I strive for. Even with a bold pop of color, the focus is always on a flawless complexion that exudes health.