NYFW: ATHLETA S'15 Backstage Beauty

ALTERNA HAIRCARE, TEMPTU, PRITI NYC

ATHLETA

NYFW SPRING 2015

CONCEPT (September 4, 2012 - Backstage Beauty ATHLETA S'15) 

For the Crush of Adrenaline presentation, Athleta channeled the strong, sporty woman with a high fashion edge. Key makeup artist, Talia Shobrook, chose a palette of feminine yet powerful colors to showcase the edgy performance. “The look was a strong woman - someone who isn’t scared to show too much skin”, Talia explained. “For me, it’s a new thing – I’m calling it ‘Flawless Fun’. Fitness is such a huge part of our lives today, and flawless, healthy looking skin is always the look I strive for. Even with a bold pop of color, the focus is always on a flawless complexion that exudes health”.

ALTERNA - HAIR

Hair: Nate Rosenkranz for Alterna Haircare *** Inspiration: The chic fitness guru who is proud to strut her gym look on the street. Full of body and texture, these styles are designed to withstand movement, both in and out of the gym.

Top Knot

• Prep damp hair by liberally spreading the Alterna Bamboo Volume Weightless Whipped Mousse from root to tip
• Blow dry hair with high heat, roughing hair with your hands as it dries
• When hair is dry, spray with Alterna Caviar Perfect Texture Finishing Spray, holding the spray about 10 inches from the hair
• Gather hair into a rough circle on the crown of the head, and tie it into a pony tail with an elastic band.
• Wrap the pony tail around the elastic tie in a circular motion and secure it with a thin elastic band
• To create a more “undone” look, spread the bun carefully with your fingers to expand its width
• To add shine, spread a small amount of Alterna Bamboo Smooth Pure Kendi Oil to the smooth top of the hair
• To finish the look, spray Alterna Bamboo Volume 48-Hour Sustainable Volume Spray throughout

Messy Braid

• Prep damp hair by liberally spreading the Alterna Bamboo Volume Weightless Whipped Mousse from root to tip
• Blow dry hair with high heat, roughing hair with your hands as it dries
• When hair is dry, separate hair with your fingers (without brushing to maintain texture) into three sections at the back corner of the head
• Pin a piece of your favorite ribbon underneath the center section
• Proceed to create a three strand braid with the ribbon in one of the sections.
• Spray the Alterna Caviar Perfect Texture Finishing Spray as you braid to create texture, volume, and hold
• Secure the braid with an elastic, and gently pull part of the braid to widen it for a messier look
• To finish the look, spray Alterna Bamboo Volume 48-Hour Sustainable Volume Spray throughout

Make-up by TEMPTU 

Key Makeup Artist: Talia Shobrook

RUNWAY PREP:  Apply Base & Matte Primer to the surface of the skin blending outward.

SET THE STAGE: Apply AIRpod Foundation in your perfect shade. Talia used two light layers to achieve the flawless complexion with a vibrant, dewy finish. 

BRIGHTEN AND HIGHLIGHT: Using AIRpod Highlighter in Champagne, apply in a circular motion around the “C” contour of the eye area, sweeping up the hairline towards the temple.  Also apply to the inner corner of the eye for a pop of brightness.

BRIGHTEN WITH BLUSH: Apply AIRpod Blush in Soft Peach to the apples of the cheeks in sweeping circular motion towards the hairline.

POUT PERFECTOR: Using AIRpod Blush in Clementine, apply to the lips for an impactful pop of color.

RUNWAY READY: To finish the look, apply a sheer dusting of Invisible Difference Power in Shade One to the surface of the skin. 

PRO TIP: Talia used S/B Hi-Def in Yellow and Blue on alternating models for a winged cat-eye look that was both bold with just the right amount of playfulness.

NAILS: PRITI NYC

FINAL PREP/LOOK

~Evelyn Lugo