_LZcMkAanuKJ2fbFY43u532hSQk Ev Curl Gurl: COVERGIRL Katy Kat Collection


Saturday, April 16, 2016

COVERGIRL Katy Kat Collection

What happens when you combine Katy Perry’s artistic vision + COVERGIRL’s beauty expertise? You get a one-of-a-kind cosmetics collection that’s backed by serious beauty science! Katy Perry is revealing her very own line with COVERGIRL – the Katy Kat Collection!

A trendsetter and creative visionary, Katy Perry is never shy when it comes to experimenting with her looks, and her fans and followers strive to figure out how to recreate them. A true collaboration on everything from shades to names to packaging, the collection includes 13 highly-pigmented and moisturizing demi-matte lipsticks in the season’s hottest shades (even black!), plus a hot new mascara – in blue and black. Just in time for Coachella!

The Katy Kat Collection was created by Katy Perry to make her style accessible, and features:

  • COVERGIRL Katy Kat Matte Lipstick ($6.99 - $8.99) It’s no secret that matte lip looks are trending, yet women tend to shy away from the pitfalls of matte – dry, flaky lips. COVERGIRL and Katy came together to create a beautiful line-up of 13, moisturizing demi-matte shades that deliver a desirable finish and great feel. Shades: Sphynx, Pink Paws, Magenta Minx, Coral Cat, Crimson Cat, Cat Call, Kitty Purry, Cosmo Kitty, Maroon Meow, Catoure, Perry Panther, Purrsian Pink, Tame Tiger   

  • COVERGIRL Katy Kat Eye Mascara ($6.99 - $8.99)  Katy and COVERGIRL’s new longwear mascara comes in the brand’s first-ever, daring blue in Perry Blue, as well as Very Black, Very Black Waterproof, and Black. The Katy Kat Eye takes flirty lashes to the next level with 10x the volume, with lashes swept up and out.
Availability:  COVERGIRL Katy Kat Matte Lipsticks and Katy Kat Eye Mascara will be available at massmarket, drugstore, food and e-commerce retailers nationwide beginning July 2016. For more information, go to www.covergirl.com

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