Keep Calm Lip Balm

PAMPER YOUR POUT WITH 

RIMMEL LONDON: 

KEEP CALM AND LIP BALM

THINK: Intense care and color for your lips

WHAT IT IS: A nourishing balm with a fresh hint of a tint for an alluring just-bitten effect. When lips are lacking luscious care and color, don’t panic - Keep Calm and Lip Balm, the latest lip-loving product from Rimmel London. Available in six shades that are packed with personality, this long-wear balm is enriched with is enriched with moisturizing oils to help heal dry and cracked lips. The unique formula locks in moisture while softening and nurturing lips, increasing lip moisture by 22%*, so your pucker will always be en pointe. Never let your lips let you down. Keep calm and get the London look. *Clinical Study: Percentage change from untreated bare lips.

Available Shades:

Keep Calm and Shop: clear

Keep Calm and Kiss: pink blush

Keep Calm and Rock: berry blush

Keep Calm and Play: rose blush

Keep Calm and Party: violet blush

ALSO, Keep Calm and LOVE (crystal clear)

WHAT THEY COST: $2.50

WHERE TO FIND THEM: Chain drug stores and mass retailers nationwide. Visit www.RimmelLondon.com for store locations and to try the newest products with Rimmel’s exclusive Virtual Makeover Tool.

RIMMEL LONDON, a top-selling line of color cosmetics in the U.K., was created in 1834 and introduced to the U.S. market in March 2000. Rimmel epitomizes the London spirit – energetic, fashion forward and individual. A comprehensive beauty offering, Rimmel is always inspired by London’s trend-setting style. Quality cosmetics at an accessible price that allows American women to get the London Look.