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Friday, June 19, 2015



Listen up you make-up lovers, I am thrilled to share news of LORAC's upcoming collaborative LORAC PRO-Files campaign. The cosmetics red carpet authority partnered with five of fashion's online leading ladies surrounding their Fall 2015 Collection -specifically, the brand's new PRO Contour Palette!

LORAC's PRO Contour Palette ($45) contains 2 matte highlighters, 1 shimmer highlighter and 3 matte contour shades created with velvety-smooth, ultra-pigmented and blendable formulas. It also includes the PRO Contour Brush with a unique dome shape, allowing for effortless precision and control so users can contour, just like a PRO!

To bring the launch to life and create an exciting story that merges fashion with beauty, LORAC founder and cover-story artist, Carol Shaw, utilized the PRO Contour Palette, exclusive custom Contour Brush and coveted Fall 2015 products to create perfectly sculpted features on these key fashion influencers:

Behind-the-Scenes from the Shoot and PRO Contour Palette
Alyssa Campanella, The A-List Blog
Courtney Tropp, Always Judging
Elizabeth Minett, Haute Appetit
Jayne Min, Stop It Right Now
Karla Deras, Karla's Closet

Each beauty look was created by Carol and inspired by their unique personalities and fashion aesthetics. The brand captured these custom "PRO" head-to-toe looks the influencers are sporting via a series of exclusive LORAC "Cover Features." This content will be rolled out on each blogger's website/social media platforms and cross-promoted on LORAC's e-commerce site. This follows the launch of the PRO Contour Palette, which debuted on Ulta.com June 14th! #LORACPROFILES #LORACFALL2015

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