_LZcMkAanuKJ2fbFY43u532hSQk Ev Curl Gurl: REDKEN: Launching May 2015


Thursday, April 2, 2015

REDKEN: Launching May 2015


Launching May 2015, the first-ever hair color technique created by Redken Artists, Blur is revolutionizing the industry once more with the introduction of the NEW! Luxe Blur, three new blending techniques: Midnight Blur, Champagne Blur and Rose Gold Blur – that transform brunettes and blondes alike by providing more dimension and radiance than ever before.

“For nearly everything in today’s society, customization is seen as a necessity rather than a privilege. The introduction of Redken Blur has provided colorists with incredible flexibility and room for creativity, enabling them to create customized looks for clients that are both wearable and unique,” says Redken Celebrity Colorist Tracey Cunningham. “The NEW Luxe Blur techniques are an ‘organized chaos’ that speak to a range of looks and techniques, from the romantic Rose Gold Blur and glistening Champagne Blur to a bolder Midnight Blur!”

Rose Gold Blur

For those who aren’t ready to commit to the new Luxe Blur looks, Redken’s NEW! Limited Edition Color Rebel Naturals hair makeup, also launching this May and available in five natural shades, allows users to combine two shades of Color Rebel to recreate versions of the three Luxe Blur looks at home without the commitment of permanent salon color. 

Champagne Blur

As the gateway to permanent color, Rose Gold Rebel Blur, Midnight Rebel Blur and Champagne Rebel Blur are perfect for those who want to flaunt the latest trends without committing to a full color service!

Midnight Blur

Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon.

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