Kao USA Inc. Brands for Breast Cancer Awarenesss

KAO USA INC. PARTNERS SUSAN G. KOMEN

IN THE FIGHT AGAINST BREAST CANCER

Leading beauty and personal care Kao USA Inc. brands - Ban®, Bioré®, Curél®, Jergens®, and John Frieda® Hair Care - and the world’s leading breast cancer organization, Susan G. Komen® have joined forces in a lifesaving partnership. This October, in conjunction with National Breast Cancer Awareness Month, Kao USA Inc. has created limited-edition pink ribbon packaging across five of its most beloved brands to support Komen and its vital mission to save lives and end breast cancer. Kao USA Inc. will donate a quarter of a million dollars to the cause, regardless of sales, helping to fund vital breast cancer programs.

Throughout the month of October, find the Komen Running Ribbon on your daily beauty essentials including:

Get The Look: Maybelline NYFW S/S 2015 Day 3

MAYBELLINE NYFW S/S15:

SUNO, CG CHRIS GELINAS, PETER SOM, CUSHNIE ET OCHES & LACOSTE

Swatch Review: MAC Rocky Horror Pick Pics

EV'S #MACROCKYHORROR  

FAB FOUR PICKS

Riff Raff 6 eye shadow palette, "FrankNFurter" lipstick, "Bad Fairy" nail lacquer
and "B Bright" GreasePaint Stick

Baby Skincare: Noodle & Boo

MATERNITY & BABY:

NOODLE & BOO NATURAL LUXURY SKINCARE

From maternity to mommas, newborns and children, Noodle & Boo has your skincare needs covered, with a natural luxury skincare line. The Noodle and Boo line offers everything from sun care, washes, lotions and more. Available at Saks, Nordstrom, Neiman Marcus, and Bergdorf Goodman, their original line offers complete care for newborns, babies and children with eczema and sensitive skin. Here are two picks I've been testing: 

BCA - Show Your Support with INNI Nail Wraps

BREAST CANCER AWARENESS WITH THESE
FIVE CUTE INNI NAIL WRAPS

This October, National Breast Cancer Awareness Month, show your support with Inni Nails in the fight to raise awareness and help fund the prevention and cure of breast cancer. I cannot wait to get my claws on these adorable nail wraps and get "unique nails in one minute!" No fuss, no muss and a design that supports breast cancer awareness.

Inni has designed five exclusive charity nail wraps that promote breast cancer awareness through the signature pink ribbon motif. By donating as little as $5 to the Breast Cancer Research Foundation through www.inni.com/bca (charity webpage launching later this week), consumers will receive the INNI Breast Cancer Awareness nail wrap design of their choice. You may also go to the main Inni nails website (www.inni.com), search using the term BCA to choose a design, and put in the code BCA at checkout to contribute $5 (or more) to the Breast Cancer Research foundation.

About the Breast Cancer Research Foundation

The Breast Cancer Research Foundation is a nonprofit organization, founded in 1993 by Evelyn H. Lauder. The Foundation is committed to achieving prevention and a cure for breast cancer. They provide critical funding for cancer research worldwide to fuel advances in tumor biology, genetics, prevention, treatment, metastasis and survivorship. For more information, visit http://www.bcrfcure.org/about.

GIVEAWAY: ULTA BEAUTY - 5 WINNERS!

WIN STILA COSMETICS "BEAUTY IN THE BUFF"

PALETTE FROM ULTA.COM

Listen up curl~friends, I am choosing 5 lucky readers to win this Stila Beauty In The Buff Palette set (a $62 value, retails for $34), an ULTA Exclusive! "Beauty in The Buff" includes The Natural Palette, 6 gorgeously nude eye shadow, an All Over Shimmer Powder and Bronzer, a Smudge Stick in Espresso and Color Balm Lipstick in Sonya. .......

INTRODUCING: M∙A∙C Rocky Horror Picture Show

M∙A∙C ROCKY HORROR PICTURE SHOW

#MACROCKYHORROR

The Rocky Horror Picture Show kicks off the celebration of its 40th anniversary in wild style with an untamed M∙A∙C collaboration, featuring an outrageous collection of hues and products specially designed to recreate the looks of your favorite characters from the 1975 cult classic film. Transform yourself into a sex-swapping mad scientist, heroic newlywed, alien from Transylvania or even the time-warped Riff Raff, with an orgy of color worthy of any midnight mayhem at The Frankenstein Place.

M∙A∙C Rocky Horror Picture Show will be available online on September 29, 2014 and in M∙A∙C Stores October 2nd through October 30, 2014. #MACROCKYHORROR .....

GIVEAWAY: Cindy Crawford & Meaningful Beauty

MEANINGFUL BEAUTY & CINDY CRAWFORD

CONTEST AND GIVEAWAY

It's no secret that Cindy Crawford has impeccable skin - she hasn't aged in 20 years! By now I'm sure many of you have seen the infomercials for Meaningful Beauty, a skincare line that Cindy swears by and her (now well-known beauty secret.) Skincare is very important to me and I will finally test drive Meaningful Secret too, as will 3 lucky winners in both a Facebook contest AND my giveaway (details below....) 

Curls for a Cure®

THIS OCTOBER, SHOW SUPPORT EACH & EVERY DAY:

 THE CURLY WAY!

Yesterday, Ouidad, Founder of Ouidad and Michelle Breyer, Co-founder and President of TextureMedia, Inc. joined forces to kick off the annual #CurlsForACure with a live Google Hangout. I made sure to tune in, after supporting the Curls For A Cure Pink Curl Extension ($10 each, 100% proceeds benefit The Breast Cancer Research Foundation.) If you missed my post yesterday on how you can get involved, click ---> here. 

GIVEAWAY: Dove #OneShowerChallenge

GIVEAWAY: NECKLACE TO CELEBRATE SMOOTHER SKIN

 WITH NEW DOVE BODY WASH!

#ONESHOWERCHALLENGE

A few weeks ago, Dove premiered the #OneShowerChallenge at the Emmys, inviting millions of women across the country to try its new, breakthrough body wash formula for softer, smoother skin after just one shower. Since then, women nationwide have been joining the One Shower Challenge movement, to see the Dove difference for themselves. Now your readers can too! Dove's new body washes give your softer, smoother skin after just one shower, with 25% more glycinate (an ultra-mild cleanser primarily found in premium face products) and offer 10 times more skin natural nourishment, than the leading body washes.  One lucky winner will be selected on September 29th - 3:00 pm ...

I "love Dove" and my skin does too! 

OUIDAD CURLS FOR A CURE PINK CURL EXTENSION

Introducing Ouidad’s Curls for a Cure® Pink Curl Extension Benefitting The Breast Cancer Research Foundation® (BCRF) Ouidad is going to new lengths! The brand is pleased to introduce a limited edition Pink Curl Extension to benefit The Breast Cancer Research Foundation® (BCRF) through its Curls for a Cure® program that supports the organization in its fight to find a cure. Ouidad is donating 100% of the $10 purchase price of the Extension to BCRF, offering women a new way to wear pink and show support for the cause. Established in 2002 by the brand’s fearless founder and breast cancer survivor, Ouidad, Curls for a Cure® supports BCRF in its efforts to advance the world’s most promising research to eradicate breast cancer in our lifetime. Since the program’s inception, the brand has donated over $475,000 to BCRF, matching customer donations 100%, dollar for dollar.* The Pink Curl Extension is a temporary, synthetic clip-in extension that complements curly, wavy and textured hair. It is easy to apply, effortlessly makes a fashion statement and more importantly, shows a visible sign of support. To further heighten awareness, women are encouraged to post a selfie sporting the Pink Curl Extension to Facebook, Instagram or Twitter using #CurlsForACure. For every upload, Ouidad will donate $1 to BCRF (a maximum of $10,000). This October, show support each and every day - the curly way! Ouidad’s Pink Curl Extension will be available beginning September 17 for $10 each at Ouidad Flagship and Certified Salons, Ouidad.com and CurlMart.com. Get social with @Ouidad: Facebook / Instagram / Twitter

NYFW Survival Must-Haves

MY TOP NYFW PRODUCT PICKS:

WHAT WAS IN MY BAG?

My friend Nicole always tells me "Ev, be careful what you wish for dear..." and she was right. This NYFW season was everything I wished for and way more than I could handle: 62 shows in 7 days! There were days where I don't know where I found the strength to even get out of bed. I would leave my apartment at 6:00 am, to return at 11:00 pm - and do it all over again the next day. It took an arsenal of products to get me through the first few days, until I realized what else I needed as the week progressed. These got me started: