_LZcMkAanuKJ2fbFY43u532hSQk Ev Curl Gurl: NEW Redken Brews


Tuesday, December 26, 2017

NEW Redken Brews

NEW Redken Brews offers the next generation of men’s hair care,
 styling, skincare and color needs. INSPIRED BY BEER, CRAFTED FOR MEN.


January 2018 (NEW YORK) – In 2004, Redken introduced its first professional grooming line for men, Redken for Men. Staying true to our heritage, the next generation of men’s essentials is here: Redken Brews. The complete collection includes stylers formulated for endless looks, beer-inspired, malt-infused hair care formulations, skin solutions for shavers and non-shavers, beard care and no foil, no fuss color services for men.

With repackaged iconic products, the haircare range upgraded to include malt, and an expanded portfolio to include six new products (noted with a * in their name) Redken Brews is now the complete destination for every man’s grooming needs. To celebrate the launch, Redken Brews actually has its own Instagram! Please follow us on Instagram @barbersandbrews (and I will be updating this post in about a week, so stay tuned.)


“As a master groomer, I use products on men behind the chair every day. My male clients’ focus on personal grooming has grown exponentially over the past few years, so I’m thrilled that Redken has extended their men’s range to help consumers create countless hair looks in their day to day lives. With the addition of a hybrid skincare / beard grooming oil, this line truly encompasses all of my male clients’ needs at home. The masculine, beer-inspired look and feel of this line complements my barber chair as much as it does a man’s bathroom.” – Redken Brand Ambassador Rodney Cutler.

Rodney Cutler - NYFW 2014


Available: The Redken Brews line is available at Redken salons nationwide, ULTA, JCPenney.com, Ratner, and Great Clips, starting January 2018.

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