Monday, March 2, 2015

Thrive Causemetics: Beauty with a Purpose

THRIVE CAUSEMETICS LASHES AT NYFW 
CHARLOTTE RONSON & ERIN FETHERSTON: 
BEAUTY WITH A PURPOSE, HELPING WOMEN BATTLING CANCER


Get2Give: I had an amazing time this NYFW (articles to follow, promise) and one of the brands that I had the pleasure to hang with backstage, was Thrive Causemetics: the official lash partner for Erin Fetherston & Charlotte Ronson Fall 2015 NYFW. Thrive is a cosmetics company on a mission to positively impact the lives of all women, including those who are going through cancer treatment. This season Thrive was the official lash partner for Charlotte Ronson and Erin Fetherston at NYFW. Thrive provides the industry's first faux eyelashes that work with or without natural lashes - and with the company’s innovative give back business model, for every product purchased, one is donated to a woman going through cancer treatment!


CHARLOTTE RONSON 


Lashes: Karissa Bodnar for Thrive Causemetics

Beauty Look: Thrive Causemetics Jackie Lash served as the perfect complement to this 60’s inspired raw yet feminine beauty look. Thrive’s easy to apply, Infinity Lash Adhesive is the perfect lash adhesive choice for runway or everyday.

Inspiration: Charlotte Ronson's Fall/Winter 2015 collection is inspired by the serenity of nature coupled with an abstract urban setting. Set in an obscure city garden surrounded by soft oversize flowers and raw granite prints. This collection is a play on the purity of the late 60's sportswear construction mixed with ultra delicate and feminine materials. Lines are softer, purer and cleaner, while prints and laces are bolder.




To apply
  • Apply Thrive Infinity Lash Adhesive along base of faux lashes
  • Bend lashes into a horseshoe shape for 60 seconds
  • Place base of faux lash onto your natural lash line at an angle (eyeliner is a helpful guide)
  • Gently press and tap the faux lashes onto the eyelid for 20 seconds 

To remove:
  • Remove with eye makeup remover of your choice
  • Roll off excess Thrive Infinity Lash Adhesive to clean
  • Store lashes in Thrive case to prolong the quality and shape of your lashes 

Pricing & availability: The Jackie Lash $26.00 Infinity Lash Adhesive $16.00, available at www.thrivecausmetics.com.


ERIN FETHERSTON


Lashes: Karissa Bodnar for Thrive Causemetics 

Inspiration: A collection imagined for the polished pixie 

Lash Look: Thrive Causemetics Jackie Lash served as the perfect complement to Fetherston’s spritely and sophisticated beauty look. Thrive’s easy to apply, Infinity Lash Adhesive is the perfect lash adhesive choice for runway or everyday. 


Inspiration: “Into the Wild” Erin Fetherston grew up on Wildwood Avenue, a street well named for a designer whose penchant for fairy-tales has always supplied an undercurrent of fantasy to her mod-femme style. This season, Fetherston worked her magic in a collection imagined for the polished pixie. Spritely and sophisticated, Fetherston offers sultry gowns, elegant dresses and tailored separates in a decadent array of buttery silks, lustrous jacquards, and ethereal organza. A woodland inspired palette of mossy green, poinsettia red, blackberry and saffron add warmth to a collection grounded in ivory and ebony. Fanciful prints and embroideries evoke the designer’s reverie for the natural world, striking harmony with her decidedly modern silhouettes, cut with expert precision of line and form.


Designer Erin Fetherston
Stay tuned for my full, in-depth backstage beauty NYFW recap for Erin Fetherston. In the meantime, check out ThriveCausemetics.com for more information, or to get your own set of lashes - and in turn help a woman battling cancer! #Get2Give

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