Kim K. "BLONDE" & REDKENS BLOND IDOL HAIRCARE COLLECTION

REDKENS NEW BLONDE IDOL PROFESSIONAL 

HAIRCOLOR COLLECTION PROVES BLONDE 

ISN'T JUST FOR BLONDES ANYMORE

In the blink of an eye, Hollywood’s “golden ones” have turned platinum with Kim Kardashian and Jared Leto jumping on the blonde bandwagon (remember Adam Levine's platinum look last May? ICYMI, here's my review here.) I'm can't stress enough how much I abhor Kim's bleached look (she looks better as a brunette and don't get me started on how damaged her hair looks and lack of styling!) If you're going to go blonde, please do it the right way. Redken is here to help you, as achieving the lightened look doesn't have to cost you hours in the salon chair, an empty wallet or damaged locks. For those looking to achieve Kim’s new ‘do while saving on the processing time and expenses, look no further than Redken’s NEW! Blonde Idol Professional Haircolor Collection.

The new Blonde Idol Blue Oil Lightening System from the Blonde Idol Professional Haircolor Collection provides up to 7 levels of lift while conditioning the hair, taking even dark brunettes like Kim to a lightened color; while the Blonde Idol Base Breakers (available in Cool and Clear) lift up to 1 level in just 10 minutes, ideal for root touch-ups or express services....

Blonde Idol Base Breakers

Blonde Idol Blue Oil Lightening System

For light-and dark-haired consumers alike, lightening trends continue to manifest themselves in all of today’s top hair color trends. With blonde services accounting for nearly 50% of all salon color services, the need for a custom range of professional lightening products has never been greater. The launch of Redken’s NEW Blonde Idol Professional Haircolor Collection revolutionizes what it means to be blonde and makes highlights accessible to all, no matter your natural shade.

"We continue to see Hollywood trends defy the common misconception that highlights are just for blondes. In reality, highlights are flattering on all clients whether they are a platinum blonde or a dark brunette,” says Tracey Cunningham, Redken Celebrity Colorist. “The new Blonde Idol Professional Haircolor Collection is one of the most consistent and easy to apply color formulas I have ever worked with. It allows for so much versatility and customization on all looks, from balayage to babylights to ombre to all-over color!” 

The Blonde Idol Professional Haircolor Collection features three new products including eight new Blonde Idol High Lift shades to provide multiple lifting speeds and power, no matter the existing hair type or color. Whether you are a medium brunette looking for rich caramel highlights, a dark blonde in search of a golden blonde ombre or a light blonde looking to enhance pale blonde tones, customizable highlight enhancements are now easier than ever to achieve. Following your Blonde Idol salon service, maintain your beautiful color at home with Redken’s Blonde Idol hair care system for a guaranteed longer-lasting blonde. 

I prefer (love it) this silver blonde look, over Kim's disaster!

Why ask your colorist for the NEW! Blonde Idol Professional Hair color Collection? 

• Achieve the widest variety of blonde shades, from icy platinum to balanced beige
• Save time with subtle brightening in just 10 minutes
• Features ceramides that repair and seal to help protect color, cationic polymers which nourish and smooth the hair fiber for condition and shine, and conditioning violet leaf extracts to optimize the state of the hair

Visit Redken.com to find your nearest salon to book an appointment or buy authentic Redken products from your local salon today!