IT Cosmetics Fall 2017 Launches

NEW IT Cosmetics Fall 2017:

Secret Sauce, Miracle Water 
& #ExhibITBeauty Event Recap

Guess which "IT Girl" can't get enough of A-L-L the NEW Fall 2017 IT Cosmetics launches? Me of course! Since the stellar #ExhibITBeauty event in July, where we previewed 52 NEW additions to the IT lineup (yes, an arsenal of products, NOT including Secret Sauce and Miracle Water); with a larger-than-life beauty playground (brush swings, spoolie, see saws and a slide.) What took me so long? I took my time trying each and every one of the products in the line-up - test driving skincare goodies til my heart was content. My top picks? Confidence in a Cleanser, Secret Sauce and Miracle Water 3-in-1 Glow Tonic. Check out all the pics from July's stellar event, as well as every single new item launched by IT Cosmetics. Hope you enjoy IT as much as I do.

NEW IT Cosmetics Secret Sauce ($68) and Miracle Water 3-in-1 Glow Tonic ($38)

Wait, there's more (waaaaay more)

NOW, CHECK OUT THE FALL 2017
IT COSMETICS LAUNCHES:

Panasonic x Yankees

PANASONIC: OFFICIAL SHAVERS & TRIMMERS OF THE NEW YORK YANKEES

If you didn't already know, Panasonic proudly announced back in July that they are the Official Shavers and Trimmers of the New York Yankees, unveiling three new trimmers launching for fall *(available early October.) I had the pleasure of attending the #GameDayGrooming press event with Panasonic this summer, enjoyed the Yankees vs. Tigers game in their private suite and I almost shaved my head accidentally. Once there, it took me a few seconds to eyeball the trimmer I would get for babe: the ER-SB40-K ($149.99, "Beard, Mustache and Hair Trimmer- cordless/corded, waterproof and he loves it!) 

I kept the Yankees cap, babe got the ER-SB40-K trimmer!

I thought this trimmer was purely ornamental (was fully charged!) #CloseCall

Panasonic: ER-GK60-S Body Groomer, ER-SB40-K Beard, Mustache
and Hair Trimmer & ER-SC60-S Hair Clipper

Sally Hansen CRAYOLA

SALLY HANSEN x CRAYOLA

INSTA-DRY COLLECTION

School's long in session, so sharpen those pencils, pack that apple, and add the final touch to your back-to-school look in an instant! The new Sally Hansen + Crayola Insta-Dri Collection transports you back to that care-free time of coloring with crayons, sketching out vibrant creations, and jumping back into the September back to school season. Color authorities Crayola and Sally Hansen joined forces to offer a bright, bold, and fun suite of hues that dry in just 60 seconds - so no time is wasted for the woman on the go. With a 60 second dry time, Sally Hansen Insta-Dri® Nail Color’s 3-in-1 formula features a built-in base and top coat to provide shiny, extended wear in a single step in just one stroke. These color specialists did their homework: From a saturated red to a marvelously mod white, here are the 12 new, specially designed shades inspired directly by the Crayola crayon colors we all know and love.

Redken SS2018: Calvin Klein

REDKEN'S NYFW RECAP:

CALVIN KLEIN

Let's kick off the NYFW "backstage beauty" recaps with my loves REDKEN (many more "get the looks" from Redken coming right up, so stay tuned dolls.) This season, Redken Global Creative Director Guido Palau capitalized on trims and texture at Calvin Klein’s SS 2018 Show.

“This season at Calvin Klein, it’s all about the individual. We’ve trimmed some of the girls’ hair to be reminiscent of Mia Farrow. There is an ease to the hair. We’re using Redken No Blow Dry Cream throughout the lengths to enhance individuals’ natural texture.” – Redken Global Creative Director Guido Palau.

Guido Palau

GET THE LOOK:

1. Prep hair with Redken Clean Maniac Clean-Touch Micellar Shampoo and Redken Clean Maniac Clean-Touch Conditioner.

2. While hair is damp, apply a small amount of Redken No Blow Dry Cream to your lengths and ends.

3. Apply a little extra Redken No Blow Dry Cream around the crown for extra hold.

4. Allow hair to air-dry.

Stila Fall 2017

NEW STILA COSMETICS

LOVE YOUR SELFIE COLLECTION

Currently I'm running all around NYC from events, to backstage at the NYFW shows, covering backstage beauty with my beloved brands (stay tuned for all my recaps and posts as soon as I catch  my breath). My biggest bliss is the honor to hang with Stila Cosmetics backstage at a few shows along with Sarah Lucero - Stila Global Executive Director of Creative Artistry - and testing their NEW 2018 collection (patience dolls, I will share as soon as I get the go-ahead from Stila). Yesterday, I visited  the Stila Prep Suite at The Gansevoort Meatpacking for a quick and minimal make-up touch-up, and I cannot wait to share with you the highlighters Stila used on my eyelids! So what can I share with you now? NEW Stila Love Your Selfie Collection, the must-have products sure to put a pep in your step! I guarantee you that before NYFW ends, I will be using all of these concealers! #NoSleepTilFashionWeekEnds

Stila NYFW Prep Suite with Sarah Lucero,
Stila Global Executive Director of Creative Artistry

STILA ONE STEP PRIME ($36 at Sephora, Ulta & stilacosmetics.com) Get primed for a close-up with this mega multi-tasking helix serum primer! Featuring Youth Revival Bio-Available Mineral Complex (a proprietary blend of 15 vitamins, minerals and antioxidants), this all-in-one lightweight serum primer provides major benefits to smooth and condition the skin. The crystal clear, water-infused base boasts a lighter, more refreshing feel than most silicone-based primers, and is oil-free and fragrance-free.

STILA STAY ALL DAY® COVER POWDER FINISH FOUNDATION & CONCEALER ($36 at Ulta & stilacosmetics.com) Stick with Stila, we’ve got you covered with our new Stay All Day® Foundation & Concealer…coverage you love, now in a perfectly portable stick form. The creamy, weightless texture glides on effortlessly, blends seamlessly and dries to a soft, powder finish. Includes a perfectly paired concealer in the cap to neutralize under-eye circles and hide imperfections.

WHY WE LOVE IT:

• All-in-one complexion wardrobe – a foundation and concealer with a powder finish

• Foundation contains Youth Revival Bio-Available Mineral Complex™, a proprietary blend of 15 vitamins, minerals and antioxidants

• Concealer has peach undertones to neutralize discolorations, making it easier to conceal imperfections with less product

• 12-hour wear; water-resistant; fragrance-free

STILA STAY ALL DAY® FOUNDATION & CONCEALER ($40 at Sephora, Ulta & stilacosmetics.com) The foundation of Stila – Stay All Day® Foundation has been reunited with its coordinating concealer! Face the Day™ with Stila’s lightweight, high-definition, buildable-to-full coverage, soft matte foundation. Conveniently housed inside the cap is a creamy, full-coverage, refillable concealer that blends seamlessly to instantly neutralize under-eye circles and imperfections.

WHY WE LOVE IT:

• One package, two products

• Silicone coated pigments provide a lightweight, smooth, natural-looking finish

• Foundation contains Youth Revival Bio-Available Mineral Complex™, a proprietary blend of 15 vitamins, minerals and antioxidants

• The foundation dish dispenser creates the perfect pro palette for mixing and formula pickup with fingers or a brush

• Concealer has peach undertones to neutralize discolorations, making it easier to conceal imperfections with less product

• 12-hour wear; water-resistant; oil-free; fragrance-free

• 16 skin-perfecting shades

Stay tuned for my follow-up, FULL Stila launches. In the meantime, I will wrap up my fashion week marathon so that I may then bring you all my amazing backstage beauty recaps. 

September 7, 2017 - Backstage at NYFW with Stila covering backstage beauty 

~Evelyn Lugo

#ThinkTeal Pureology National Ovarian Cancer Awareness

PUREOLOGY INTRODUCES THE 

STRENGTH CURE KIT, SUPPORTING THE NOCC

September is National Ovarian Cancer Awareness Month and Pureology is excited to support its partner, the National Ovarian Cancer Coalition, in fighting this terrible disease. Ovarian cancer affects more than 22,000 women annually and early detection is crucial to improving survival rates for those diagnosed. To continue our partnership with the NOCC, Pureology has created the Strength Cure NOCC Kit ($68.80), featuring Strength Cure Shampoo, Condition, and Split End Salve to repair damaged hair and treat hair breakage.

Repair your damaged, color-treated hair with the Colour of Strength! Join Pureology and the National Ovarian Cancer Coalition in the fight against ovarian cancer and #thinkTEAL. Visit Pureology.com to purchase the exclusive Strength Cure NOCC Kit.

Macy's Fall Fashion Event

MACY’S DOWNTOWN BROOKLYN HOSTS MACY’S “GET READY” FALL FASHION EVENT

Macy’s Downtown Brooklyn’s “Get Ready” Fall Fashion Event with Carson Kressley and Cynthia Bailey (in the Women's Department, on the 3rd floor).   Friday, September 15th at 5:30pm Macy’s Downtown Brooklyn 422 Fulton St Brooklyn, NY 11201

Guests are invited to a shopping party and fashion presentation hosted by fashion expert, Carson Kressley and Real Housewives of Atlanta star, Cynthia Bailey. Customers will have the opportunity to find everything they need to help them look and feel their best. They can enjoy beats from our DJ, sweet treats, giveaways, and more while they shop.

About Carson Kressley: Carson is an Emmy-Award winning TV personality, style expert, fashion designer, and New York Times best-selling author. About Cynthia Bailey: Cynthia is American model, reality television star, and actress.

Jane Iredale Fall 2017

NEW FALL 2017 JANE IREDALE 

Skincare Supplements & Naturally Glam Collection

Earlier this month, jane iredale launched the new Fall 2017 line, which includes Skincare Supplements and the Naturally Glam Collection. I had the pleasure of attending the media event in May with Founder and President Jane Iredale herself, and test drove all the products in the collection, prior to the August launch. Which items are my fave? Well I can't get enough of the Skincare Supplements for starters (Skin Antioxidant, Skin Omegas, Skin ACCUMAX and Skin Vitamin A), as well as the lipsticks in the Naturally Glam Collection (Gwen & Paris). Both collections are already available for purchase at janeiredale.com (scroll down to see pics of the May event and the entire line-up!)

Jane Iredale - Founder and President

My jane iredale event haul: TRIED, TESTED & TRUE! 💕

Jane Iredale #BeautyWithBrilliance 

Media Event, May 4, 2017

Ouidad Climate Control

NEW OUIDAD ADVANCED

CLIMATE CONTROL COLLECTION

OUIDAD Climate Control is without a doubt, my go-to curl styling gel since 2011. The Climate Control Heat and Humidity Styling Gel is always in my cabinet, front-and-center. So when they launched a NEW Advanced Climate Control line earlier this spring (shampoo, conditioner, gel and detangling heat spray), I immediately jumped to test drive during a week-long rain spell. My curls remained controlled, shiny and bouncy (and we know that's not easy with this hair) See my day two and three curls, after shampooing:

NOW (launching September 2017) OUIDAD is introducing Advanced Climate Control Featherlight Styling Cream. Perfect for the frizz-free, pillow soft curls of your dreams! My take on it: loved the clean scent and  weightless, no-feel hold that lasted all day.



Benefits:  

• Defines curls, with a weightless, no-feel hold - won't weigh hair down
• Locks out humidity and helps protect curls from heat and UV damage
• Prevents frizz, flyaways and unwanted volume

OUIDAD Advanced Climate Control Featherlight Styling Cream will be available in 2.5 oz. ($10.00) and 5.7 oz. ($26.00 - pictured above) September 2017, at Ouidad.com, Ouidad salons,ULTA Beauty and Ulta.com. 

NEW Meaningful Beauty

NEW MEANINGFUL BEAUTY

FALL 2017 LAUNCHES

It is my pleasure to introduce four new products launching August 20th from Meaningful Beauty® (the melon serum has been my guilty pleasure for five years, truly works!) I have only been using the products for one week, and already notice a difference in my skin: supple, hydrated and rejuvenated. The breakthrough skincare system for youthfully radiant skin developed by Cindy Crawford and anti-aging skincare specialist Dr. Jean-Louis Sebagh, will release four new, revolutionary products (all four runs about $260), and will be available first at ULTA and ULTA.com! 

The four news products - a next generation serum, moisturizer with anti-pollution and anti-blue light technology, a multi-tasking exfoliator/masque and overnight creme with retinol - are created with the most cutting edge technologies and ingredients.

NEW Infusium Repair+Renew

NEW INFUSIUM REPAIR+RENEW

HAIR CARE COLLECTION

Summer sun and sand has my mane in need of some serious repair, and what better brand than the one I've trusted since the 90's? NEW Infusium Repair + Renew Collection repairs two years of damage in just ONE use, infused with Argan Oil and Keratin to help build strength and elasticity, and promote smoothness. Featuring a new indulgent signature fragrance that has sparkling top notes of citrus, green apple and dewy freesia blend with sheer and mild white jasmine, rose and violet as creamy sandalwood and soft musk for a smooth finish. 

The new Infusium Repair + Renew line consists of: Shampoo, Conditioner, Leave-in Treatment, Smoothing Serum and Leave-in Crème. You can find these at Walmart, Target & Walgreens, retailing $6.97 - 8.49.

St. Ives Mixing Bar

VISIT ST. IVES FIRST-EVER

MIXING BAR IN NYC

The St. Ives® Mixing Bar is open this Summer in NYC. The first-ever experiential store from St. Ives invites guests to customize face scrubs and body lotions, choosing from over 50 combinations of 100% natural extracts, exfoliants, or moisturizers. The St. Ives Mixing Bar, located at 577 Broadway (at the corner of Prince and Broadway), will be open from June 16th, 2017 (originally set to be open through July 30th) - NOW through the end of September, Monday through Saturday from 11am to 9pm and Sunday from 11am to 8pm. Long overdue, and a fan of St. Ives Apricot Scrub since 1989, I finally stopped into the mixing bar on Saturday and picked my blend: Pineapple Mango Scrub with Coconut Shell Powder. My other fave? St. Ives Honey Mango Lotion, only available at the pop-up shop!

I also enjoyed the #StIvesMixingBar Infinity Apricot Room

PRESS RELEASE: ENGLEWOOD CLIFFS, NJ (June 16, 2017) – St. Ives, America’s #1 scrub brand, opens the doors of its inaugural retail store, the St. Ives Mixing Bar, today in the SoHo neighborhood of New York City. The brand invites guests to see, smell, touch and create custom St. Ives body scrubs and lotions made with 100% natural extracts, exfoliants or moisturizers. 

My mixing bar blend: Pineapple Mango w/Coconut Shell Powder