REDKEN INTRODUCES
GENIUS WASH CLEANSING CONDITIONERS
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| Genius Wash cleansing conditioners, sent to me by the REDKEN team! |
February 2016 (NEW YORK) – It’s not rocket science, but it is genius! Now, you can wash smarter by rotating your haircare regimen with Redken’s NEW Genius Wash cleansing conditioners. Genius Wash cleansing conditioners cleanse and condition in one step for ideal moisture replenishment, manageability and color radiance, so your hair is always clean, but never over-washed. Available in three gentle formulas for medium, coarse and unruly hair, Genius Wash cleansing conditioners work ingeniously when rotated with your favorite Redken shampoo to provide the gentle cleansing and extra conditioning on the days you need it.
“Genius Wash is an ideal way to whisk away build-up of oil or debris from your hair and scalp as often as needed without stripping any of the essential natural moisture,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “You can easily switch up your standard haircare regimen by alternating your traditional Redken shampoo with Genius Wash, so you will maintain optimal conditioning and avoid over-washing.”
PRODUCT LINEUP & TECHNOLOGY
The Genius Wash formulas feature a gentle cleansing technology that works best when rotated with your favorite Redken shampoo and conditioner to leave hair clean, but never over-washed. Like other cleansing conditioners, Genius Wash foams less than a traditional shampoo and should be used every 2 – 3 washes depending on your hair type and need. Each of the formulas feature customized moisture and proteins for medium, coarse or unruly hair, as well as apricot oil for moisture, shine and softness and soy proteins to strengthen and repair. All of the formulas are free of any harsh salts, chemicals and parabens.
Genius Wash cleansing conditioners are an addition to your existing haircare regimen and not a replacement for your traditional shampoo. Book an appointment with your Redken stylist to create a custom routine that pairs the Genius Wash and Redken shampoo that is right for you depending on your hair type, concern and cleansing habits.
I absolutely LOVE Redken Genius Wash! I've been having my hair highlighted blonde for over two decades now. It is curly and fine, but there is a lot of it, and has a tendency to get dry and feel and look like hay. I used the one for Medium hair and my hair felt like silk and looked amazing! I have seen where other reviewers complained about the scent, and I don't get it. I adore the smell so much that I wish they had a leave-in product with the same scent! I'd wear the scent via lotion or perfume bc I like it THAT much.
ReplyDeleteWhich one of the three did you use on your hair? I was thinking of trying the one for coarse hair next, but don't know since my hair is fine.
Coarse and Unruly (separately, of course) worked great on my curls!
ReplyDelete