New REDKEN Services

REDKEN INTRODUCES NEW FRIZZ DISMISS & 

EXTREME LENGTH IN-SALON BACKBAR SERVICES

November 2015 (New York, NY) – Clients looking for quick and effective results that eliminate frizz as well as promote longer, healthier hair now have more options with Redken’s NEW! backbar offerings. Providing immediate salon results, the new Frizz Dismiss and Extreme Length Backbar Services can be easily incorporated into regular salon visits and can be paired with at-home haircare regimens to help maintain results.

NEW! FRIZZ DISMISS SMOOTHING TREATMENT SERVICE

Redken’s NEW! Frizz Dismiss professional smoothing treatment service features a new heat-activated formula that nourishes the hair fiber to provide the highest level of smoothness until the next shampoo. The formula also includes olive, coconut and almond oils to moisturize and condition. Following your Frizz Dismiss professional smoothing treatment service, ask your stylist about continuing the regimen at home to combat frizz at any humidity level with the Frizz Dismiss Haircare collection.

EXTREME LENGTH PRIMER: SAME GREAT FORMULA, NEW BACKBAR SIZE!

Extreme Length Primer rinse off treatment provides weightless conditioning and builds strength from root to tip. Book an appointment at your local salon for an Extreme Length service to achieve your maximum length by preventing breakage with Extreme Length’s blend of signature proteins with biotin. Following your Extreme Length service, ask your stylist about how to maintain and preserve length at home with the Extreme Hair care collection.

Salon Pricing: 

Frizz Dismiss Professional Smoothing Treatment Service, $42;

Extreme Length Primer rinse-off treatment, $42

Availability: Launching in salons November 2015. To find a Redken salon near you and try the new Backbar services, visit Redken.com/salon_finder.