REDKEN Fashion Collection

NEW REDKEN FASHION COLLECTION

Fall/Winter 2015 Fashion Week has officially wrapped, and now Redken is excited to introduce to you its NEW Fashion Collection: four products inspired by Redken Global Creative Director Guido’s most iconic runway hairstyles.

Redken Global Creative Director, GUIDO

“These days, people are very aware of what’s going on in fashion. Everyone has a front row seat. They want to know how to create the looks, and they need products to help them achieve that,” says Guido. “The great thing about fashion and beauty now is there’s no right and wrong. You make your own rules. The products in Redken’s new Fashion Collection help you achieve the look you want.”

FASHION COLLECTION PRODUCT LINE-UP

1. metal fix 08 metallic liquid pomade

2. braid aid 08 braid defining lotion: used at Valentino and Dolce & Gabbana

3. short sculpt 19 touchable texturizing gel: used at Sacai and Loewe

4. stay high 18 high-hold gel to mousse: used at Alexander McQueen, Miu Miu, Oscar de la Renta and Prada