La Roche-Posay SOS Campaign

LA ROCHE-POSAY SAVE OUR SKIN CAMPAIGN

#SKINCHECKERUS

Last week I had the pleasure of attending the La Roche-Posay event at L’Oréal USA Headquarters, to discuss amazing new additions to the Anthelios skincare line. At the dalmatian-themed ("be a skin (spot) checker") breakfast, we learned about sun safety: skin checking for suspicious spots and deadly skin cancers such as melanoma from Dr. Mona Gohara, a board-certified dermatologist and co-founder of K&J Sun-protective Clothing.  

"Freckles" went home with me

Cute manis by essie (peep the # on "Hydrants" collar)

Please take a look at this adorable "Become a SkinChecker" video from La Roche-Posay's SOS Campaign, and you can help others! How? La Roche-Posay is donating $1 to the Mollies Fund (melanoma awareness and education) for every share!

@LaRochePosayUSA #SkincheckerUS

Again, I may sound like a broken record with my "skincare is everything / Great Skin Is Always In" spiel, but it is - especially healthy skin, so sun safety habits are a must, before it is too late! I love the new La Roche-Posay Anthelios 60 Cooling Water Lotion Sunscreen ($35.99 150ml / 5 fl oz) which can be purchased at CVS/pharmacy, select ULTA, Walgreens, Duane Reade, Target, physician's offices and online at www.laroche-posay.us) 

Cute, but one of them had to be a casualty (I got hungry!) 

About SOS – Save Our Skin

Now in its sixth year, La Roche-Posay continues its SOS – Save Our Skin to not only inform Americans about the dangers of UV rays and the importance of sun safety, but to also encourage true behavioral change, such as incorporating sun protection in their daily routines and visiting their dermatologists for regular skin checks. In partnership with the Women’s Dermatologic Society (WDS), the SOS – Save Our Skin campaign lives through a series of initiatives, including skin checks at sporting events, local hospitals and drug stores as well as free skin checks offered to all L’Oréal corporate employees. To learn how to do a self-check and choose the right protection, visit www.laroche-posay.us .