Fragrance: NEW Bond No. 9

NEW BOND NO. 9 NEW YORK

PARK AVENUE SOUTH

Spring 2015 - NEW Bond No. 9 Park Avenue South the once iffy fringe thoroughfare that's morphed into New York's latest happening turf full of condos with pools, of-the-moment restaurants, chic hotels and frenzied real estate panache; hit counters March 21st and captures the neighborhood's fresh, flirtatious, assured, insouciant spirit. In other words, on-the-go Park Avenue South - neither as traditionally elegant as the Upper East Side, nor as relentlessly hipster-driven Williamsburg - is an updated slice of quintessential, career-driven New York; our very own St. Germain just minutes from the Empire State Building!

Bond No. 9 sample

The pristine white bottle display captures all the happy- high-energy diffusion with a wham-bam display of contemporary, oversize random polka dots, with one bright red dissenter, along with the Bond No. 9 circular logo at the lower right. Fragrance notes: Crisp and fresh green apple flower with a sassy tang, spirited yet so-seductive jasmine, luscious peach, provocative musk, and dry-warm-earthy amber. Dynamic, energizing contemporary floral blend that creates the perfect springtime mélange.

Price: 100ml: $295, 50ml: $200, Body Silk: $135, candle: $115

Swarovski Limited-edition: $340

Park Avenue South is sold at Bond No. 9 New York Boutiques, Saks Fifth Avenue nationwide, select Nordstrom stores, Harrods UK and www.Bondno9.com.