Dove Dry Spray + Rocksbox

DOVE DRY SPRAY ANNOUNCES 

PARTNERSHIP WITH ROCKSBOX

ENGLEWOOD CLIFFS, N.J., Feb. 25, 2015 /PRNewswire - When women find their latest beauty obsession, it can be hard to keep it to themselves. It is not a surprise that sharing the latest "it" product is common, given that 84 percent of people say they trust recommendations from their friends and families and that 79 percent actually take action on those recommendations.* To promote the benefits of sharing among friends and family, Dove Dry Spray Antiperspirant is partnering with Rocksbox, the innovative jewelry subscription company that was created out of the practice of sharing the latest fashion finds with friends. The partnership will kick-off with interactive experiences in New York City and Los Angeles where women will have the opportunity to share the latest innovative products and trends at the Dove Dry Spray Friendship Suite.The events will highlight the brand's latest innovation – Dove Dry Spray Antiperspirant – a product women are already talking about and sharing with their friends. Through a series of fun and engaging activities, event attendees will have the opportunity to experience the premium benefits of this new product, which is formulated with ¼ moisturizers that offer all the care of Dove in a spray antiperspirant that goes on instantly dry for a cleaner feel.

"New Dove Dry Spray provides a breakthrough experience, with benefits that elevate the antiperspirant category into the realm of beauty," says Matthew McCarthy, senior director of deodorants/antiperspirants, Unilever. "Spray antiperspirant is the format used most globally and we think women across the U.S. will absolutely love it once they try it. In fact, those who have tried the product are already sharing their experience with friends and family, telling them what they think in their online reviews and in social media."