Press Release: Rockins for Eyeko VIP Party / Collaboration

ROCKINS FOR EYEKO LAUNCH EVENT

TUESDAY, NOVEMBER 25th

THE SCOTCH OF ST JAMES

ALEXA CHUNG, KATE MOSS, JAMIE HINCE, RITA ORA, 

MARY CHARTERIS AND JAMIE WINSTONE

Last night saw Eyeko, the award-winning go-to brand for eyes, unveil their partnership with Rockins, a cult collection of 1920's inspired bias cut scarves, and classic handkerchiefs with a modern yet quintessentially British edge.

Rockins for Eyeko was born of a meeting of minds, when Tim Rockins, a London based artist, illustrator, musician & DJ, created a monochrome design, paying homage Eyeko’s global trademarks, the ‘Alexa’ eye and the Eyeko plectrum.

Guests were treated to a live performance from the Rockins for Eyeko dance troupe. Top make-up artist James O’Reiley created a dramatic eye look whilst James Brown coiffed their locks courtesy of Premier Hair & Make Up.

Founders of Eyeko are makeup veterans and partners Max and Nina Leykind. Nina added, “We are delighted with the result of this exclusive collection – the three scarfs capture the Eyeko ethos perfectly; creativity, individuality, and fun! The partnership is a perfect match of brand personalities, so watch this space for more to come in 2015…”

Jess Morris, Founder of Rockins said, “We are thrilled to be collaborating with Eyeko on a limited edition scarf, and celebrating tonight at The Scotch of St James. The Rock’n’roll heritage of this venue makes it the perfect choice as it’s where the Jimi Hendrix Experience first performed in London, not to mention The Stones, Wilson Picket and Georgie Fame. It very much fits with the Rockins and Eyeko sensibility and lifestyle.

The hand-crafted, artisanal silk scarves, launching in three styles – Super Skinny - the rock n roll alternative to a tie– a long bias-cut design - the mitred design but with fringe added, extra-long for a touch of glamour. www.eyeko.com