OUIDAD CURLS FOR A CURE PINK CURL EXTENSION

Introducing Ouidad’s Curls for a Cure® Pink Curl Extension Benefitting The Breast Cancer Research Foundation® (BCRF) Ouidad is going to new lengths! The brand is pleased to introduce a limited edition Pink Curl Extension to benefit The Breast Cancer Research Foundation® (BCRF) through its Curls for a Cure® program that supports the organization in its fight to find a cure. Ouidad is donating 100% of the $10 purchase price of the Extension to BCRF, offering women a new way to wear pink and show support for the cause. Established in 2002 by the brand’s fearless founder and breast cancer survivor, Ouidad, Curls for a Cure® supports BCRF in its efforts to advance the world’s most promising research to eradicate breast cancer in our lifetime. Since the program’s inception, the brand has donated over $475,000 to BCRF, matching customer donations 100%, dollar for dollar.* The Pink Curl Extension is a temporary, synthetic clip-in extension that complements curly, wavy and textured hair. It is easy to apply, effortlessly makes a fashion statement and more importantly, shows a visible sign of support. To further heighten awareness, women are encouraged to post a selfie sporting the Pink Curl Extension to Facebook, Instagram or Twitter using #CurlsForACure. For every upload, Ouidad will donate $1 to BCRF (a maximum of $10,000). This October, show support each and every day - the curly way! Ouidad’s Pink Curl Extension will be available beginning September 17 for $10 each at Ouidad Flagship and Certified Salons, Ouidad.com and CurlMart.com. Get social with @Ouidad: Facebook / Instagram / Twitter