HAIR - REWIND: THE OPTIMUM AMLA LEGEND STYLE SOCIETY EVENT

OPTIMUM AMLA LEGEND EVENT RECAP, 

HOSTED BY TRACEE ELLIS ROSS

Last month, SoftSheen-Carson Laboratories, the #1 ethnic hair care brand introduced a 3-piece collection: AMLA LEGEND OIL-INFUSED STYLING RITUAL, hosted by my hair hero Tracee Ellis Ross (her hair, like her mom Diana Ross - IS EPIC) and SoftSheen Artistic Style Director Johnny Wright. When we took our selfie, we joked that our hair would not fit in the shot, but it did.

These new high-performance range of products provide ultra conditioning benefits and moisture, leave hair with timeless hold, incredible shine, nourishment, protection and long-lasting day-to-night style control. Celebrity stylist and SoftSheen-Carson Artistic Director Johnny Wright said: "Amla styling is everying! With Amla Legend, styles stay perfectly preserved from start to legendary finish. These are the kind of products my clients have been waiting for." 

1. Optimum Amla Legend Treasured Temple Edge Tamer ($6.99) Smoothes frizz and flyaways, provides all day humidity, resistance and frizz control. 

2. Optimum Amla Legend Lustrous Body Blow Dry Mousse ($6.99) Oil-infused conditioning for flexible hold with silky texture. 

3. Optimum Amla Legend Enchanted Finish Hold+ Polishing Spray ($6.99) Optimum's first waterless hold + polish spray moisturizes and sets styles while providing timeless hold and lustrous shine. 

What is Amla Oil? The best kept secret for beautiful, thick, full hair. Derived from the legenary Amla Superfruit from India, Amla Oil is powerful, rich in vitamins and minerals and antioxidants. The gorgeous models on hand each displayed different hair styles, each styled with Optimum AMLA Legend products: 

Of course I had to snap a pic of Tracee Ellis Ross' shoes - they were HOT!

Also introduced to the AMLA Legend Ritual, MIRACULOUS BLACK OIL DULL DEFYING HAIRCOLOR ($8.99) - the first haircolor infused with Amla Oil! Ammonia-free oil blend, gentle tone-on-tone, demi-permanent hair color that enhances your natural hair color and lasts through 28 shampoos. Color can be used every 6-8 weeks. 

You can find SoftSheen-Carson Optimum Salon Haircare products at mass, drug and beauty supply stores nationwide. Also, visit softsheen-carson.com for more info!

~Evelyn Lugo