HAIR: Celebrity Hairstylist, Pasquale Caselle: Achieve Head-turning Red Hair

IT&LY HAIRFASHION: THE POWER RED COLLECTION

Model: Anastasia McMannus

It's no secret that I love curly hair, with all it's body, waves and volume. Though I am a fan of black hair (brunette all the way), Imagine my surprise when I saw these amazing photographs or a stunning redhead. Red hair is truly a thing of beauty as it is head-turning. The shine this shade captures, has always captivated me. International Creative Director and Celebrity Hairstylist, Pasquale Caselle created “Power Red” to embrace the strength, love and emotion, that the color “RED” signifies.

Hair: Pasquale Caselle for IT&LY HAIRFASHION
Make Up: Linda Caselle
Photographer: Christian Ortega

To achieve Power Red:

Anastasia’s natural hair color is a level 5 so Pasquale mixed equal parts IT&LY’s Aquarly 7RF (Flaming Red Medium Blonde) and 7R (Medium Copper Blonde) applying first to the root area. While processing, he began slicing using IT&LY’s tube bleach Blondly mixed with 30 volume developer lifting the hair to a pale yellow. Once achieved, he removed the foils and ran the remaining 7RF and 7R mixture through the hair from roots to ends processing for 10 minutes. After shampooing and rinsing thoroughly, gently towel dry the hair for the final step. Mix IT&LY’s Light + Passion toner in Copper with 10 volume developer than apply the color from roots to ends and process for 20 minutes to add that extra power to the red. After processing, rinse, shampoo and condition with IT&LY’s Advanced Color Protection to preserve and condition the hair.

To Style:
Pasquale selected Pure Mousse Strong distributing it evenly through the hair and root area. Next, he used a large round brush at the root area for volume and lift then switching to a medium round brush to finish the ends. For soft, sexy curls, Pasquale took large sections spraying each one with IT&LY’s Pure Texture and wrapping them around a 1 ½” curling iron. To finish, he sprayed the hair with IT&LY”S Pure Definition Hair Spray for great memory hold.

The end result is an empowering red. Visit: italyhairfashion.com for more info.