MAYBELLINE NEW YORK
EXPANDS CONCEALER RANGES
This month, Maybelline New York doubled the shade ranges for their Instant Age Rewind and Fit Me! concealers. The shade extensions will include lighter and darker shades, as well as more undertones for light/medium + medium skin tones.
Ivory* - Fair - Light - Medium -
Sand* - Golden* - Honey - Caramel* -
Neutralizer - Tan* - Brightener - Hazelnut*
- On the surface: The Micro-Corrector applicator features millions of microfibers, allowing coverage to reach fine lines and wrinkles. Imperfections are micro-filled, micro-covered and virtually erased with the easy-to-use sponge applicator.
- Below the surface: The super-concentrated formula reduces the appearance of puffiness and shadows, and visibly fades dark circles.
Fit Me! goes beyond matching. It let’s skin breathe without clogging pores – providing a coverage that’s not opaque or dry, but perfectly fresh and natural. Now available in 12 shades that pair seamlessly with Fit Me! Foundations and Powders. Available at Walmart and Target, in stores and online - SRP $6.49 The formula delivers:
1. Ultimate Blendability – Our liquid foundation formulas are free of chalky fillers, allowing for even application and weightless coverage that blends flawlessly with her natural skin tone.
2. Breathable Skin – FIT me! is formulated without waxes and oils, giving her skin the ability to breathe freely.
3. True to You - Ultra-lightweight pigments seamlessly match her skin tone for smooth, even coverage that is true to her natural look. Available Shades Include: *indicates new shade